2023-07-24 09:32:13
Twitter’s whimsical owner Elon Musk and new chief executive Linda Yaccarino have announced that the platform will ditch the bluebird logo, be rebranded as “X” and move into payments, banking and commerce.
Twitter, which means tweet in English, has used a bluebird as its logo since its launch in 2006. “X is here! We’ll do it,” wrote Linda Yaccarino on Twitter, posting a photo of the new logo, a white X on a black background.
Elon Musk also changed his Twitter profile picture to the new logo on Sunday, describing it as “art deco.” He also changed the link in his bio to X.com, which now redirects to the Twitter site.
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First declarations on Saturday
On Saturday evening, Elon Musk said he was considering getting rid of the Twitter logo. “We will soon say ‘goodbye’ (in French, editor’s note) to the Twitter brand and, gradually, to all the birds,” he tweeted, before suggesting that the new logo might be an X.
“If a good enough X logo is posted tonight, we’ll post it worldwide tomorrow,” he said.
Asked by a user, Elon Musk also indicated that the tweets would be called Xs following the name change.
The changes were not visible on the site Monday morning.
mathematical symbol
X is a mathematical symbol that the boss of Tesla, SpaceX, Twitter and Neuralink is particularly fond of. X.com was the name and website of the online bank founded by the businessman that later became the PayPal online payment service.
It is also found in the first name of one of his children, a boy baptized X Æ A- 12.
“No limit”
After buying Twitter last year for $44 billion, Elon Musk changed the name of the company to X Corp last April. He has regularly mentioned since his nebulous project to transform it into a multi-faceted application, with financial services, like WeChat in China.
“Powered by AI, X will connect us in ways we are only just beginning to imagine,” Linda Yaccarino tweeted Sunday.
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“X is the future state of limitless interactivity – centered around audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities,” she added.
“There are absolutely no limits to this transformation. X will be the platform that can deliver, well…everything,” she continued.
>> Read also: Elon Musk names Linda Yaccarino, ex-head of publicity at NBCUniversal, at the head of Twitter
Tough times for Twitter
“For years, fans and critics have pushed Twitter to dream harder, innovate faster, fulfill our potential. X will do that and more,” said the former NBCUniversal executive, recruited by Elon Musk in particular to try to reassure advertisers.
This name change would come at a time of difficulties for Twitter, which Elon Musk has laid off regarding half of the staff and whose revenues have fallen by 50%, according to the billionaire.
The social network faces a myriad of competing apps, including Meta-launched newcomer Threads, which is estimated to have 150 million users.
Twitter brings together between 200 and 350 million active users depending on estimates.
>> Read also: Meta launches “Threads”, its new social network supposed to compete with Twitter
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