2023-07-24 02:16:43
Japan and China PR are among the territories for which agreements have been finalized before the start of this edition
Over 200 territories will broadcast the FIFA Women’s World Cup™
FIFA’s new business approach has helped boost audiences and maximize women’s football revenue
After securing several deals in Asia, FIFA is pleased to announce that it has set up a global network of broadcast partners in preparation for the biggest FIFA Women’s World Cup™ in history.
Several free-to-air deals have recently been struck, including NHK in Japan and CCTV in PR China. Ahead of the launch of this edition in Australia and New Zealand, sales were also concluded in Central Asia (Saran), Chinese Taipei (ELTA), Hong Kong (PCCW), Maldives (Medianet), Mongolia (Content Distribution LLC) and the Philippines (Cignal TV).
This means that the competition, which on Thursday established records d’affluence in the two host countries, will be broadcast in more than 200 territories by 130 broadcasters, and on the FIFA+ platform in the remaining markets. At least 70 of these broadcasters will be present during the competition in Australia and Aotearoa New Zealand.
In order to accelerate the commercial growth of women’s football, FIFA has decided to sell media rights independently wherever possible, which has resulted in increased revenue from many new and old media partners.
“We are very pleased with the sales results, which will make the FIFA Women’s World Cup 2023 one of the greatest sporting events ever staged by its worldwide broadcast,” said Romy Gai, Director of Commercial Affairs at FIFA. “At France 2019, we saw that women’s football represented a huge opportunity, which is why we took the decision to sell the rights for 2023 independently. This decision is now fully justified. »
“We are particularly pleased that the competition will be widely broadcast free-to-air, which will allow us to attract new audiences. The revenue from the FIFA Women’s World Cup 2023 will be fully reinvested in women’s football, allowing the discipline to develop even further. »
Throughout the sale process, FIFA took advantage of the opportunities offered by social media to create added value and reach a younger audience. Notably, the body struck a deal with TikTok — the first such partnership with a social media platform — to offer personalized social media content, including behind-the-scenes footage from the event.
FIFA uses its own platform FIFA+ launched last year, to broadcast the entire competition live in select territories including Japan, Brazil, Indonesia and Thailand.
Supporters can click on the following link to access the new “TV Program” section on FIFA.com and see where they can follow matches live in their country.
The FIFA Women’s World Cup Australia & New Zealand 2023™ will conclude on August 20 with the final at Stadium Australia in Sydney/Wangal. The 64 matches in this event – which brings together 32 teams – will be played in ten stadiums and nine host cities.
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