Bayard Jeunesse strengthens in the United States

2023-07-20 16:59:20

Posted Jul 20, 2023 at 5:55 p.m.Updated Jul 20, 2023 at 6:59 p.m.

Bayard’s internationalization continues. The French press (“La Croix”, “Le Pèlerin”) and publishing (“Pomme d’Api”, “J’aime lire”) group has just acquired the digital news platform News-O-Matic, which will be integrated into Bayard jeunesse.

Launched in 2012 in the United States and employing a team of nearly 15 employees (half of whom are journalists), the editorial staff of this one writes five pieces of information a day which are intended for children from 8 to 12 years old. In the United States, News-O-Matic is used by 3 million students every month. Nearly 150,000 teachers use it at the same time. The amount of this acquisition amounted to several million euros.

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