2023-07-22 15:14:28
July 22, 2023 Today at 5:11 PM
After a record 2022 vintage, the Dutch discounter Action continues to move forward. Its first half ends with a jump of 33.5% of its turnover.
The boom in low-cost commerce is fully benefiting a brand as ubiquitous as Action. The Dutch non-food hard discounter continues to expand. As shown by the record figures of the first half. Turnover jumped 33.5% to 5.2 billion euros. Profitability is also there. Gross operating surplus (Ebitda) increased even more markedly, gaining 52% to 683 million euros.
2.353
stores
Action opened 90 new stores in 11 countries in the first half of the year, bringing the total number of points of sale to 2,353.
The new leap forward in revenues, which had already increased by 30% in 2022, is largely explained by the expansion of the brand. Stock opened 90 new stores in the first half in 11 countries, bringing the total number of points of sale to 2,353. But organic growth is also on the agenda. On a like-for-like basis, sales of Action increased by 21.8%, thanks to an increase in customers. The Dutch chain claims to welcome some 14 million customers in total every week.
300 new stores in 2023
Action, which is celebrating its 30th anniversary this year, thus remains the fastest growing non-food discounter in Europe. The success of this bazaar specialist, from which one leaves almost systematically with little extras not planned at the start, cannot be denied. The Dutch channel intends to continue to ride the wave of success, by continuing its program of store openings. Objective for this year: 300 new points of sale.
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