2023-07-22 13:51:00
Daily Manager 360 – “Lotus” continues its plan to expand hypermarket stores into “smart community centers”, launching the latest roadmap for 5 more branches, piloting Yala, which is a newly built branch. Followed by the original branches that had to be renovated, 4 original branches in Udon Thani, Pak Chong, Ekkamai, Ramindra and Phatthanakan.
Ms. Benjawan Ongsri Senior Director Lotus Shopping Center Area Management Division said that according to Lotus’ plan to grow its business by developing Lotus Hypermarket branches to become a Smart Community Center, a smart lifestyle center for people of all ages in the community. Through the opening of new branches Shopping center expansion and improvement of existing branch areas to renovate the Lotus branch to have a branch design with a design Products and services, stores that vary according to the needs and lifestyles of people living in each area.
However, from the estimate that there will be regarding 40 original branches that are likely to be developed and further improved. latest according to roadmap Plans to launch another 5 branches of this new format, with the latest branch being the Yala branch, which is a newly built and opened branch. which is currently under development It is expected that this Yala branch will be open for service around the second quarter of next year (2024). and Phatthanakan branch, which all 4 branches are the original branches of Lotus that are already open for service. All 5 branches are expected to be completed within the next 2 years.
However, unable to specify the total investment budget, how much in the expansion of this branch But all of them will be in the total investment budget of approximately 12,000 million baht for the year already.
The Smart Community Center will increase the retail area for rent. Previously, the average rental area was regarding 5,000 – 7,000 square meters per branch. Expected to increase the entire store to 30,000 square meters on average. to support new services that will increase both in the part of new stores Both brand names from the central and from local shops as well that we are equally important. to give opportunities for local growth as well
“The SMART Community Center concept that we continue to develop new branches to be a retail store that reaches the community and responds to the lifestyle of people in each area. to offer products and services that meet your needs And ready to be a community center that supports life in every dimension of every generation. In order to be in line with today’s consumers in society where there are 6 generations of people living together with different lifestyles and needs of people in each age group. In conclusion, there are 4 main factors: 1. Food Destination 2. Lifestyle Center 3. Smart Life Solution and 4. Modern Design )” said Ms. Benchawan.
From the success of Lotus North Ratchaphruek that we opened in 2022 at Lotus North Ratchaphruek, a new model branch of SMART Community Center, we have brought our experience and what we have learned. To develop other Lotus branches in the future, both newly opened branches and existing ones, to become SMART Community Centers that meet the needs of people of all ages in the family. And the format is consistent with the community surrounding the branch. by setting investment goals to open new branches according to the plan
In addition, there are plans to expand the shopping center area and improve the existing 31 branches so that all Lotus branches can respond to a smarter lifestyle. and help increase the potential of the shopping center area in the branch Add a variety of brands both famous brands local entrepreneurial brand and replenish the stores that are complete and meet all lifestyles even more Create business opportunities for Entrepreneurs who are Lotus partners. Extend the opportunity To create jobs, create careers and distribute income to the locals to grow together with Lotus.
“We also have a marketing strategy that promotes being a SMART Community Center to support sales. Both promotions and special campaigns attract customers and increase traffic in shopping centers. Along with organizing marketing campaigns in conjunction with rental shop brands in Lotus and also using an online platform to connect both online purchases from branches My Lotus membership system to offer benefits to increase value for member customers. And also use Lotus’ social media channels to promote products and services, ”said Ms. Benchawan.
Meanwhile Lotus It is still in the process of developing a new model called Lotus Eatery, which will be a center for famous restaurants, award-winning restaurants, etc.
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