Formula 1 – Fernando Alonso new BOSS brand ambassador

2023-07-21 17:22:34

Spanish driver Fernando Alonso, double Formula 1 world champion, joins the BOSS family and becomes a brand ambassador.

Already a partner of the Aston Martin team in which Alonso has been evolving since this season, this partnership is thus “a strategic and logical approach”. The German brand will notably dress Fernando Alonso outside the circuit.

Credit : Hugo Boss

« I have been a fan of the brand for a long time and I am happy to become one of its ambassadors in addition to the support of the Aston Martin F1 team. “Specifies the Spaniard in a press release. ” I look forward to working with BOSS teams both on and off the circuit. »

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