2023-07-21 14:51:54
A company nowadays that dispenses with the creation of a controlling department has its days numbered. Almost half of the businesses opened in the country close within 3 years, points out IBGE survey, with lack of proper management being one of the main reasons. This shows that simply having the motivation or capital to undertake is not enough. It takes organization, planning and an organizational chart that allow the institution to reach a prosperous horizon. And who performs this function within companies is the controller.
It is the sector that integrates the other areas, which thinks and coordinates individual efforts and seeks synergy between them so that the company’s results are more easily achieved. The steps for development, from planning, execution and control, need to be followed so that a fall does not happen and, with it, possible irreversible damage to financial health.
A SEBRAE survey pointed out that the post-pandemic scenario was one of the most challenging for companies in recent years. “Structured companies tend to survive these and other crises that may happen,” says controllership and finance specialist Claudia de Abreu Barreto. The professional, who has worked for more than a decade in the controlling department of major brands, listed below the main points that make companies that already have this sector in their organization chart, healthier and more prosperous.
– Planning and control: information on fixed and variable expenses, cost patterns, services and products and applicable taxes are catalogued. Pricing and sales projections are also considered. All this data makes it possible to create a forecast of the result to be generated by the company and, consequently, a real perspective of profits. It is here in planning that the main and strategic actions are compiled with the aim of creating the plan that will guarantee the fulfillment of the company’s objectives and mission.
– Execution (Or Action Plan): Execution is a set of action plans, which in turn is a set of actions that will be directed to middle and senior leadership with previously determined deadlines.
– Evaluation of reports: Here, we are going to compare the result that was planned with what is being carried out, analyzing: the effectiveness of management, adequacy regarding the company’s policies and objectives. After completing this analysis, points of improvement will be evident that will serve to correct routes and strengths.
– Efficiency in Tax Management: Knowledge and applicability of fiscal/tax policies, preventing non-compliance with current laws, monitoring the company with actions that avoid fines and financial losses.
– Internal Controls: Made through operational audits that guarantee the protection of your assets.
– Economic Opinion: Be aware of both environments, internal and external. Mapping external actions that influence the business: market competition, behavior of the national and international economy, government decisions, including the need for new technologies. Anticipating these risks minimizes or eliminates negative impacts on the company’s economic and financial health.
In a large company, controllership has inseparable ties with two other departments: the accounting/tax and finance/planning departments. The first aims to monitor the payment of taxes, duties and other financial obligations.
“The imbalance between what has to be paid and what has actually been paid can create holes in the company’s cash and lead to bankruptcy”, warns Claudia. And the second has the objective of embodying the growth of a business, creating investment and growth prospects so that it can remain competitive and attractive in the face of the competition. “All growth needs to be planned so that there is adequate investment and, above all, risk-free”, adds the specialist.
Controllership is still seen as a competitive differential for whoever owns it. The competitiveness and sustainability of the business pass through this sector, which connects so many vital areas and which, nowadays, has become indispensable for large companies.
1689985997
#Controllership #plays #essential #role #management #companies