2023-07-21 10:08:13
2023-07-21 18:08 The United News Network said at the corner that the 2023 Women’s World Cup kicked off on the second day, the match between Spain and Costa Rica.Figure / Archyde.com
July 20, 2023FIFA Women’s World CupGrand opening in Auckland, New Zealand, co-hosted for the first time by two neighboring countries – Australia and New Zealand – and the final is expected to be held in Sydney, Australia. The scale of this event has increased from 24 teams in the previous session to 32 teams participating, which is the largest in history, and the competition period will last for one month. The FIFA Women’s World Cup is hosted by FIFA and is the highest honor in women’s football. In the past, it was generally believed that women’s sports were not as popular as men’s sports. However, judging from the number of spectators, the number of spectators in the 2022 Women’s European Cup finals was 87,192, which is a record high for the European Cup (including men’s football). It shows that the attractiveness of women’s football is extraordinary.
However, although the global attention to women’s football continues to increase, there has been a long-term serious inequality in the salaries of male and female players in the football world, as well as the problem of uneven resource distribution by national football associations. What is the situation of women football players today?
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The current Women’s World Cup has the largest number of participating teams in the past 32 years. When the first session was held in 1991, only 12 national teams participated. The fifth session increased to 16 teams, and the seventh session added 24 teams. In 2019, the FIFA Council voted unanimously to increase the participating teams from 24 to 32 from 2023, reaching the same size as men’s football. FIFA President Gianni. Infantino (Gianni Infantino) believes that this is a major step forward in the history of women’s football.
The current Women’s World Cup has the largest number of participating teams in the past 32 years. When the first session was held in 1991, only 12 national teams participated. The fifth session increased to 16 teams, and the seventh session added 24 teams. In 2019, the FIFA Council voted unanimously to increase the participating teams from 24 to 32 from 2023, reaching the same size as men’s football. FIFA President Gianni. Infantino (Gianni Infantino) believes that this is a major step forward in the history of women’s football.
In the past, the U.S. team has achieved many successes, reaching the semi-finals for eight consecutive years, and has won four championships in 1999, 2003, 2015 and 2019. This year, it will challenge for a three-peat championship. In addition, the England team, which won the third place last time, defeated the world’s second-ranked German team in the 2022 Women’s European Cup and successfully won the Women’s European Cup. This time it is also quite expected by fans. The German team is also on the mend this year. The ace striker Alexandra Popp (Alexandra Popp) did not play in the European Cup due to injury, but this year she has “resurrected” and returned to the team at the Women’s World Cup. Fans are looking forward to her performance with the German team.
In addition, by the team generally recognized as the best female football player in the world todayPutrasThe Spanish team led by Alexia Putellas has also attracted much attention. Putras has won the FIFA best female footballer and the Golden Globe Award for two consecutive years. In addition to serving as the captain of Spain, she is also the captain of the powerful Barcelona in the club. She has helped Barcelona win 7 La Liga titles, 2 Champions League titles, and 6 Copa del Rey.
Since Putras became the main force of the Spanish national team, Spain, which had been sluggish in women’s football, first entered the European Cup finals once more in 2013 following a 16-year absence, and entered the World Cup for the first time in 2015. However, the current best historical result of the Spanish team is only the top sixteen of the 2019 French Women’s World Cup, and there is still a considerable distance to compete for the championship.
Putras has won FIFA’s Best Women’s Player and the Ballon d’Or for two consecutive years. Photo/Agence France-Presse In February 2023, Messi and Putras were awarded the FIFA Best Male and Female Football Player Awards. Picture/Twitt…
▌Differences in the treatment of women’s football and men’s football
In fact, the world rankings of the women’s national team are significantly different from those of the men’s football team. The “soccer power” in the world’s impression is actually limited to the men’s football team. The resources invested and attention to the women’s national team vary according to the situation of the national football associations. For example, Argentina, which won the 2023 World Cup in Qatar and currently ranks first in the men’s football team, ranks 28th in the women’s football team. Except this year,argentina women’s football teamAlthough they have been on the World Cup stage 3 times (2003, 2007, 2019) in the past, they have never won any victory-in the record of the Women’s World Cup, Argentina’s record is 2 draws and 7 losses.
The Argentine Football Federation may be one of the reasons for this discrepancy; despite the flourishing football culture in Argentina, the Argentine Football Federation has been criticized for corruption. For the men’s national team, the Argentine Football Association already puts more emphasis on making money than protecting players, but it has intensified its efforts on women’s football and has never provided any funding. The Argentine women’s national team even did not play a game for two years.
The differential treatment of female football players compared with male football players can also be seen from the income-according to the statistics of “Forbes”, the female football players with the highest income (including salary and other commercial activities) in the world in 2022 are American starsmorgan(Alex Morgan) andRapinoe(Megan Rapinoe), both earned $5.7 million, and the world’s highest-paid football player is currently playing for the Saudi Arabian giantsriyadh victory（Al-Nasser FC）的Ronaldo(Cristiano Ronaldo), who earned approximately $136 million.
It is worth mentioning that the total prize money provided by this Women’s World Cup is 150 million US dollars. The champion team can get 4.29 million US dollars, and the 23 members of the champion team will each get another 270,000 US dollars in individual bonuses.Qatar World Cup——The total prize money of the Qatar World Cup is as high as 440 million US dollars, and the champion Argentina team won 42 million US dollars.
The picture on the left shows the statue of the well-known football star Alex Morgan standing in Seattle’s Lumen Stadium (Lum…
▌Women’s World Cup promotional advertisement
Before the start of the women’s football World Cup, a large number of publicity advertisements, including sponsor Nike, Adidas, Budweiser Beer, etc., all shot and produced advertisements. Nike’s advertisement was presented in the 1990s Japanese animation nostalgia style. The Lionel MesSi, Argentine Ball, and ADIDAS. But this move also attracted the discussion: Why should the women’s football World Cup with women’s football players be the main body, but the sponsor is still promoted through men’s football players?
The French telecom company “Orange France” launched an advertisement for the French women’s football team, and the content is very exciting.In the first half of the ad, the game screen is rotated in a compact way, and the stars of the French men’s national football team can be seenGriezmann(Antoine Griezmann) dribbling, withMbappe(Kylian Mbappé) doing a wall hit, andGiroud(Olivier Giroud) penalty 12 yards and more.
However, the film began to rewind at the end, and found that these heroic players who played football were all French female football players——Kashawi(Sakina Karchaoui) SumGascarino(Delphine Cascarino) and so on – and the front screen is to use AI technology to change the faces of female football players into male football players. The intention is to let the audience know that women’s football is as exciting as men’s football, and to cheer for the upcoming women’s national team:
“At Orange, we support les Bleus (French national football team) and also les Bleues (French women’s national football team)”
Morgan and Rapinoe hugged to celebrate scoring on the court.Figure / Archyde.com
▌History of Women’s Football
Women’s football flourished in the UK in the 1880s, with the first women’s game to record a score being held in Edinburgh, Scotland in 1881 – with Scotland beating England 3-0. However, in the Victorian era, many people believed that women’s participation in football was “too masculine” and would even weaken the privilege of men’s sports. Therefore, many women joined football teams privately under false names to avoid being looked on by society.Until 1894, the first women’s football club in the UK was established, consisting of female football playershoneybell(Nettie Honeyball) and Scottish writer Lady Florencedixie(Caroline Dixie), made up of middle-class women.
Honeybull and Dixie argue that women are not the “decorative useless creatures” that men imagine, and that football is a “sport that can be both manly and womanly”. This women’s football club held a public ticket sales match on March 23, 1895. Although this initiative attracted tens of thousands of people to watch the game, it was still criticized by men. They criticized women wearing trousers as “too masculine”, and it was difficult for women to earn revenue from playing football tickets.
In 1921,FA(FA) formally bans women’s football matches and use of club facilities. The FA stated that football is not suitable for women and should not be encouraged by society. This ban completely destroyed the development of women’s football for decades, and the ban was not abolished until half a century later in 1971.
In addition to England, many other countries also lifted the ban on women’s football in the 1970s. After the official women’s football championships were held in Europe in 1975 and 1984, calls for FIFA to promote women’s football games emerged, which led to the 1988 FIFA Women’s Invitational Tournament. The success of the invitational tournament finally gave birth to the first Women’s Football World Cup in 1991.
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