2023-07-20 17:42:39
Posted20. July 2023, 07:42 PM
Study: Over 60% of the world’s population is on social media
Nearly five billion people (4.88 billion) are active on social networks, or 60.6% of the world’s population, according to the quarterly publication of a statistical report on the state of the internet.
47% of global social media users are women.
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This level calculated by Kepios, a firm specializing in digital uses, has increased by 3.7% in one year, specifies this report published by the agency We are social and the company Meltwater. At the same time, the year-on-year increase in world population remained below 1%.
The number of socionauts is thus approaching that of Internet users, who represent at least 64.5% of the world’s population (5.19 billion), but growth has slowed sharply since the Covid-19 pandemic.
More than half (53.6%) of global users are men, the report also notes, which recognizes, however, a certain inaccuracy due in particular to automated accounts or people registered under different identities.
Meta followed by the Chinese
Some regions of the world are still in sharp decline: only one person in 11 uses social networks in Central and East Africa. And in India, now the most populous country, less than a third of people are registered on social platforms.
The time spent on social networks has increased by two minutes a day to reach a daily duration of 2 hours and 26 minutes, with large disparities: 3h49 in Brazil, less than an hour in Japan and 1h46 in France.
Social network users frequent more than 7 platforms on average. The American group Meta still appears 3 times among the favorite applications, with Whatsapp, Instagram and Facebook. Three Chinese applications follow (Wechat, TikTok and its local version Douyin), then finally Twitter, Messenger and Telegram.
(AFP)
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