2023-07-20 13:21:05
One lifting carried out by Contabilizei, an accounting services company, obtained exclusively by CNN, pointed out that Brazil had more than 2 million new companies opened in the first half of 2022. Faced with this scenario, entrepreneurs from different sectors have faced increasing challenges to stand out in the market. With the popularity of e-commerce, investing in online sales strategies has become a necessity for entrepreneurs who want to offer a differentiator and increase sales using the internet.
The virtual showcase can become an ally for those who are starting in the market. Because it is an online page, it allows small businesses to have a way to present a company’s products or services through a virtual platform.
Online market knowledge
First of all, you need to do an analysis of the world of online sales to understand how the virtual market works and this includes understanding consumer behavior, market trends, competition and also digital marketing strategies. Without prior and solid knowledge of these elements, the micro-entrepreneur may run the risk of not reaching the target audience and of making wrong decisions regarding his business.
customer experience
One vitrine virtual of products allows a more agile and personalized shopping experience, which adds, mainly, to local businesses, since, instead of investing resources in a complete virtual store, the entrepreneur focuses on displaying his products in an attractive way to provide the customer with specific information regarding each item. This allows consumers to intuitively explore and discover products, making the shopping experience more enjoyable and satisfying.
Investing in customer experience has become fundamental for a business, because consumers’ purchasing decisions are directly related to customer service and experience. Data from a survey released by Forbes point out that 73% of companies with customer experience above average have better financial performance than their competitors.
Global market access
A virtual showcase offers the possibility for the entrepreneur to conquer customers all over the world. By establishing an online presence, it is possible to break down geographic barriers and expand the reach of the business, as consumers can access products at any time or time, regardless of location.
In this way, investing in a virtual showcase also becomes a necessity for small entrepreneurs who want to survive and prosper in today’s business world. The digitization of commerce offers unique opportunities to expand reach, reduce costs and increase operational efficiency. Companies that embrace this change stand a chance to reap the benefits and stand out in the marketplace.
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