The Tesla Cocktail: Dominating the Electric Vehicle Market and Outpacing Rivals with Aggressive Pricing

2023-07-20 07:45:16

Posted Jul 20, 2023 at 6:52 a.m. Updated Jul 20, 2023 at 9:45 a.m.

The Tesla cocktail is still as explosive as ever. Elon Musk’s firm still takes advantage of the power of its compact range specializing in electrics, with a value for money and a responsiveness to make the vast majority of historical players in the sector green with envy. A force that allows it to display a margin at the Porsche with volumes now approaching Renault.

The Model 3 maker’s big and small rivals are struggling to keep up with its frenetic pace. Since the beginning of the year, Tesla has been constantly reducing its prices. This aggressive policy is bearing fruit: in the second quarter, the company led by Elon Musk sold 466,140 cars. This represents an 83% jump from the same period last year.

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