2023-07-15 11:59:12
Tesla does not have a public relations department, it does not advertise, it does not give cars for test drives and until now, if until now, it does not participate in any auto show, until now, until the IAA Mobility Show in Munich arrives.
Many of the car shows are things of the past, we have seen it at the Miami auto show, where it is a dying show, and many others, which have not been renewed for a future where the Internet has finished with personal touches. to be able to see a car up close.
It may be said that car shows are no longer the extravagances they once were, but it may be true that there is still life in the industry and a reason to attend.
This year Tesla, of all companies, will attend the IAA Mobility Show in Munich, Germany, showcasing its line of electric vehicles in front of what is expected to be an enthusiastic crowd that has never seen Tesla at a show.
This decision comes at a time when many automakers are looking to cut their marketing budgets.
The IAA Mobility Show will attract other renowned car manufacturers including Ford and Volkswagen, as well as Opel, Renault, Rimac, Porsche and Audi, even Vietnamese VinFast will be at the show.
We’re halfway through 2023, but there are still a handful of high-profile shows and events, including Munich and the Detroit Auto Show in September, that no longer have the aura of a good show that they once did.
In the US, the Miami auto show is swarming and changing dates in times of hurricanes, with only one Hall occupied by the auto show loyalists, while others have given up, due to low dealer inventories and the lack of decrease in financial investments by car manufacturers.
For now this from Tesla is good news that suggests that Elon Musk’s automaker, which was closed to all marketing offers, opened a window, since the competition is coming. Maybe before long we will see ads for Tesla and we will be able to test their cars.
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