2023-07-14 10:37:06
More than 3.1 million unique users and a reach of 44.6% in June – no national media house is growing as fast as oe24
Vienna (OTS) – The oe24 network is continuing its sensational online growth course in June: In the ÖWA published today, the oe24 umbrella offer has increased by more than 40 percent compared to the previous year. The oe24 network already reached more than 3.1 million unique users in June. Exactly 3,156,244 Austrians surfed on the oe24 pages in June, which corresponds to a reach of 44.6 (!) percent, i.e. almost every second Austrian. A new record value for the oe24 network in the Austrian Web Analysis (ÖWA).
In June, the oe24 network was able to outperform the derstandard.at network (3,134,886 unique users) as well as Kurier Online Medien (3,006,167 unique users) and the Cope umbrella offer of Styria Medien (2,875. 331 unique users) and is now in second place among all private media online offers (only behind the Krone.at total offer with 3,703,332 unique users).
With a plus of 40%, the oe24 network is the fastest growing nationwide media offering in Austria among unique users! By way of comparison: the Krone.at total offer lost 9% among unique users compared to the previous year, while the derstandard.at network recorded a minus of 8.1 percent among unique users.
The growth in unique clients is even stronger: Here the oe24 network can even increase by 41% compared to June of the previous year and has increased to 5,858,987 unique clients. In absolute numbers, this means a sensational increase of + 1,695,937 unique clients within just one year!
In terms of visits, the oe24 network also broke a new record with 24,152,907 (+28 percent compared to the previous year).
“The new ÖWA values exceed all our expectations and impressively show that the consistent digital transformation of the ÖSTERREICH media group is being rewarded by the users. No other national media company is growing as strongly in the ÖWA as oe24 with an increase of 40% in unique users. Of course, we also make this traffic turbo available to our partners with even more high-quality inventory, new, innovative forms of and even better online performance. Our goal is to become the online number 1 in Austria by 2024 and to double our digital sales. With the current ÖWA figures, we are well on the way there,” says Niki Fellner, CEO of Mediengruppe ÖSTERREICH.
Source: ÖWA June 2023, basis: Internet users
Questions & contact:
oe24 GmbH
Office Niki Fellner
CEO
+43(0)1 58811 DW 6710
[email protected]
www.oe24.at
1689332461
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