2023-07-12 19:41:15
Burger King Thailand
“I only endured two bites, then I threw the burger in the bin”
Would you eat a burger made entirely of cheese? Burger King launched exactly such a product in Thailand, triggering a hype.
Updated12. July 2023, 21:41
The Real Cheeseburger will be available in Burger King stores in Thailand until July 13, 2023.
The fast-food chain Burger King has added the “Real Cheeseburger” to its menu in Thailand.
It’s a burger that has up to twenty slices of cheese between two burger buns – nothing else.
The cheese monster costs around three francs.
The fast food chain Burger King has recently caused a stir and with a new product ensured divided opinions. This is a burger advertised on the poster as “The Real Cheeseburger”. The special thing regarding it: There is no meat, no spices, no sauce – only twenty slices of cheese are sandwiched between the two rolls.
The restaurant wrote on Facebook at the launch: “This is not a joke. That is real.” It costs the equivalent of around three francs.
No meat, no spices, no sauce – only twenty slices of cheese are sandwiched between the two rolls.
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reactions
The “Daily Star” writes that the new product quickly circulated on social media. According to CNN, a shift supervisor in Bangkok was overheard saying that delivery orders were no longer being taken as there would have been insufficient supplies for guests in the branches.
However, many people had trouble actually finishing the burger. “Two bites was all I might take before I threw it in the bin,” Eric said. E. Surbano, who tested the product for Lifestyle Asia. He described the “Real Cheeseburger” as “disgusting” and questioned why Burger King even launched the product.
Promotion runs until Thursday
CNN suspects a marketing campaign behind it. “The new menu is an example of how fast food chains around the world are trying to with crazy or flashy menu options aware of oneself to make, which they hope to spread in the social media,” says the article. It’s no coincidence that it’s the cheese burger in Thailand. It is a popular dairy product among young Thai people, who use cheese in all sorts of dishes.
When the “Real Cheeseburger” was launched, Burger King announced that it would only be available until Thursday, July 13, 2023.
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