The last of which is Fiat.. Why has Morocco become the mecca for the clean car industry?

2023-07-12 13:45:10

Olivier François, CEO of the Italian company Fiat, announced his intention to manufacture the electric car “Topolino” in Morocco.

Fiat’s move comes in the midst of encouraging the use of clean and sustainable technology in the field of cars and raising awareness of environmental problems related to harmful exhaust emissions.

The new car is characterized by its small size and its operation entirely with electricity, and its name means in Italian “little mouse”.

Fiat’s move comes in the midst of encouraging the use of clean and sustainable technology in the field of cars and raising awareness of environmental problems related to harmful exhaust emissions.

The Italian manufacturer is added to a long list of manufacturers such as “Opel”, “Renault” and “PSA”, who have chosen Morocco to produce their “clean” cars.

qualified infrastructure

Economic analyst Mohamed Jedry explained the interest of foreign capital in the Moroccan destination in the field of environmentally friendly automobile manufacturing, with a number of objective reasons, including the rehabilitation of Morocco for infrastructure, the availability of human capital, in addition to providing a package of facilities in the logistical aspect.

This plan has borne fruit, according to the expert, as Morocco has made great strides in the field of the automotive industry, and today it houses hundreds of factories that employ tens of thousands of workers, which made it achieve large transaction numbers, which last year amounted to nearly $11 billion.

And he highlighted, in an interview with “Sky News Arabia”, that the electric car industry in Morocco benefits from the industrial system that the country has in the field of car manufacturing in general, which has been strengthened over many years, and has gained Morocco great skill.

long experience

For his part, the strategic expert, Amin Sami, confirmed that this boom in the automotive sector comes following the launch of the plan to accelerate industrial take-off between 2014 and 2020, which contributed significantly to the development of the industrial sector, especially the automotive and food industries.

The spokesman added, in an exclusive statement to “Sky News Arabia”, that Morocco is today one of the largest producers of cars, in all its forms, especially following the settlement of major international and international companies in the manufacture and installation of car parts on its territory.

Directed to increase investments in the automotive industry in Morocco

In his speech, Sami referred to the latest official report issued by the Planning Delegation in the second quarter of 2023, and its expectations for the third quarter, which revealed that the sector is likely to experience an economic recovery, especially the transport parts manufacturing sector, which will maintain its upward trajectory with an estimated growth of 13,000 percent. 6%, thanks to the continued dynamism of transport sales, especially passenger cars and spare parts, which increased by 16.3% and 16.4%, respectively.

Strategic location

Amin Sami stressed that Morocco has become an international regional platform in the automotive industry at the African level, and this was reinforced by its geographical proximity to Europe, in addition to its early investment in qualifying qualified workers in this field, especially following the Kingdom’s intention years ago to establish a strategy of “cities of professions and competencies.” Which aims to create a quality manpower in the automotive sector and other industrial professions such as the aircraft industry.

Morocco begins producing the first electric car

And he considered that the global trend today towards renewable and clean energies, especially following the European Union approved at the end of 2030 the cessation of petroleum cars and the trend towards generalizing the use of electric cars, will be very beneficial for Morocco, given that it is a country qualified to embrace international and international companies and institutions manufactured in this field, given what is available. It has well-equipped industrial zones and modern ports, such as the Tangier Med port, and its high ability to handle containers and orders in the shortest possible period, and modern logistical supply chains.

In addition to the Italian “Fiat”, the “Atlas e Mobility Group”, a British-Moroccan company, announced its plan to develop and launch a luxury electric car by 2026.

The company’s CEO, Mohamed Yahya Al-Baqali, said in a statement to local media that the electric car, which has not yet been revealed, will be a “simple but also practical” car inspired by “Moroccan design and identity,” stressing that it “will use only the technologies that the consumer really needs and is looking for.” The company will initially target European, African and Middle Eastern markets.

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