2023-07-10 08:43:31
Maybelline New York she puts lashes on buses and trains along with a giant comb to advertise her new mascara.
All aboard the Sky High Mascara Express. After invading the streets of New York, the of the US cosmetics brand is conquering London and subway carriages.
Maybelline New York viral campaign
Full blast. The images of the new social show how the new Sky High mascara, with the “Flex Tower” wand, is able to guarantee incredibly long lashes.
A marketing stunt by Maybelline became viral in recent days. But there’s a twist: the campaign isn’t real.
Shared on the brand’s Instagram account, the video features a creation Realistic CGI of the front of a train being brushed with a giant brush of Lash Sensational Sky High Mascara.
Another snippet from the reels shows a London bus getting the same treatment for even softer eyelashes.
CGI Marketing Campaign
The creatives working behind the scenes of campaigns and strategies must attract attention through bold and unexpected moves.
A praise goes to the 3D artist Ian Pagdam who with his creations is combining advertisements with reality with the magic of CGI.
The creativity returns to be the protagonist, especially on LinkedIn where advertisers, marketers and designers have praised the initiative that harness the power of computer-generated imagery.
Real or not real, this isn’t the first time a brand has pulled off such a giant marketing stunt, fooling its followers into believing it’s all real.
Recently, the luxury brand Jacquemus ha launched a campaign in which its iconic bags were the size of a bus and were shown in a palette of vibrant colors such as brown, pink and orange.
Huge trams in the shape of The Child they were spotted on the streets of Paris in a video that immediately went viral, also made by the same artist Ian Pagdam.
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#eyelashes #CGI #trains #buses
