2023-07-10 08:38:02
Major TV channels are negotiating with the “Al-Rabita” to transfer the “Saudi League” globally
Informed sources told Asharq Al-Awsat yesterday (Sunday) that the Saudi Professional Football League is currently in heated negotiations with foreign television networks to broadcast the Saudi Professional Football League, starting from the new season, which will start on the 11th of next month.
According to the same sources, the ongoing discussions with European television channels specialized in sports did not reach the stages of a final agreement, but they are proceeding according to the plans drawn up by officials in the Saudi League.
Although the name of the British “Sky Sports” network was leaked among the networks that requested the television transmission, the sources did not confirm this, leaving the matter to wait for an official announcement that will be revealed two weeks before the launch of the “Saudi Professional League”.
The “Saudi League” draws European attention, due to the rise of its star in the “Summer Mercato”, as it has become a major player in the transfer market, and its clubs compete strongly in the line of negotiations with the major clubs in the national leagues in England, Spain, Italy, Germany and France, to the extent of the concern expressed by the heads and owners of clubs. major in Europe.
The Saudi Professional League held talks with the IMG company, which specializes in television transmission, to secure international broadcast deals to transmit the Saudi League globally.
And The Athletic newspaper had revealed that the association had issued its own instructions and requirements for the company regarding the global transport project.
It is noteworthy that IMG secured short-term television deals for the Saudi Professional League in all parts of the world, from the United Kingdom to Nigeria, in January. Other regions where deals were struck included Australia, Brazil, Romania, Italy, France, Germany, China and Turkey.
The Saudi League is being watched globally (Asharq Al-Awsat)
And Prince Abdulaziz bin Al-Faisal, Minister of Sports in Saudi Arabia, had said in a previous statement that the presence of 138 channels broadcasting the Saudi League competitions around the world contributes to what Saudi Arabia aims for. From promoting tourism, and appearing on the scene of sporting events internationally. Al-Faisal said, “Our goal is to develop Saudi sports, bring international events to be held in Saudi Arabia, and give the Kingdom’s young men and women the opportunity to organize.”
IMG has a proven track record of providing television rights, which are crucial to the success of the English Premier League abroad. It is the Premier League’s international production partner, which includes the production and distribution of a global match feed of all 380 matches per season to broadcasters and rights holders all over the world.
Karim Benzema following his arrival in Jeddah, in preparation for joining Al-Ittihad training (Al-Ittihad Club)
Other clients include FIFA, the International Olympic Committee, the National Hockey League and rugby.
Founded in 1960 with the single deal that marked the birth of modern sports marketing, IMG is now a world leader in sports, events, media and fashion, operating in more than 30 countries.
The company represents the world’s greatest sporting personalities and fashion icons, and organizes hundreds of live events and branded entertainment experiences annually; It is one of the largest independent producers and distributors of sports media. IMG also specializes in sports coaching, league development, marketing, media and licensing for brands, sports organizations and collegiate organizations.
Portuguese Jota (Al Ittihad Club)
In 2014, WIM, a leading global entertainment agency, acquired IMG; To form a joint and professional business model between the two parties.
IMG worked with the Saudi Professional League earlier this year following Cristiano Ronaldo became the first high-profile player to head to Saudi Arabia when he joined Al-Nassr in January.
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