2023-07-08 08:45:00
The dispute to acquire an Apple Vision Pro must be high even with the hefty price of the headset. This possibility was indicated by the Financial Times this week and now journalist Mark Gurman, from Bloomberg is reinforcing this theory with good news: it shouldn’t be necessary to face long queues at Apple Stores.
According to Gurman, the purchase of the Apple Vision Pro will only be available to those who schedule an appointment for this. The journalist says that Apple is considering this first contact with the headset essential so that the user is instructed to use it correctly to ensure that the first impression is the best possible.
NEW: Apple plans appointment only rollout of the Vision Pro, details on the in-store and online buying process, and which countries the device will arrive in following the US + more
— Mark Gurman (@markgurman) July 7, 2023
It is also said that Apple should create a specific area for demonstration of the Vision Pro in its stores, where users will be able to try the device and its accessories before purchasing them. The first stores to receive dedicated sectors would be those in Los Angeles and New York.
Another important point is that Apple should keep a stock of Zeiss lenses so that even people who have vision problems can try the Vision Pro.
If, on the one hand, these measures seem to offer greater comfort to try a new product, on the other hand, this strategy is also an effective way of avoiding riots in stores due to the scarcity of the headset, since Apple is facing problems in the mass production of virtual reality glasses .
The Apple Vision Pro will be launched in early 2024 in official stores, the forecast is that the device will reach other retail stores only at the end of the same year or in early 2025.
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