2023-07-07 17:58:29
Quilmes filed a lawsuit for unfair competition once morest CCU, accusing it of “using illegitimate means” such as “plagiarism and imitation” in the of “Patagonia de Austral”, harming its beer “Patagonia 24.7”.
In its legal action, the Argentine brewer requests that CCU end the marketing of “Patagonia Red Lager”, “Patagonia Hoppy Lager”, “Patagonia Lotus Lager” and “Patagonia Black Lager”.
In the lawsuit, revealed by Pulse of the Thirdpoints to “a totally shameless act on the part of CCU, with the evident intention of clouding the entry of an innovative product from Argentina, confusing the national client and diverting it only towards them”.
Demand Details
According to Quilmes, the image of the Austral beer “Red Lager” is a copy of its “Bohemian Pilsener” with a silvery yellow background with the Patagonian mountain range and with the same alcoholic degree and format of the beers: 5.0° and 470 CC. The same would happen with “Hoppy lager” (CCU) and “Weisse” (Quilmes).
It should be noted that the action filed by Quilmes is the third attempt by Argentina to stop the of its brewing rival in Chile. Already on May 20, 2022, Quilmes filed a lawsuit under the same terms, but once morest Austral, which is still being processed.
What does CCU say?
On April 14, CCU responded to Quilmes’s lawsuit. In a 31-page libel, he denied the accusations made by the Argentine brewery and clarified that since 2001 Austral has had the “Patagonia” trademark registration.
According to CCU, Quilmes “maliciously omits that the images of the alleged use would mark that she would make correspond to its use in Argentina, and not in Chile. This omission is extremely serious, since it consists of a concealment of a fundamental antecedent”.
Read more:
– “We might sign with Alexis’s sister”: reveal emails following a million-dollar lawsuit once morest Sánchez
– The CCU of the Luksic Group now has 17 beers following the purchase of Volcanes del Sur
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