2023-07-03 17:51:00
According to a press report, the market-ready production of Apple’s “Vision Pro” mixed reality glasses is not going as planned.
Apple is forced to cut production plans, the Financial Times (“FT”) reported on Monday, citing informed people. Accordingly, there are mainly problems with the complexity of the headset design and difficulties in production. The high-resolution screens in particular should be challenging.
According to information from the newspaper, Apple’s internal target was to sell one million headsets in the first twelve months. Now it should be less than 400,000. According to the report, this is indicated by information from the Chinese company Luxshare, which assembles the glasses for Apple, and from two Chinese suppliers. In addition, according to the report, the schedule for a cheaper version of the glasses will be pushed back. Apple declined to comment on the FT.
The headset was presented regarding a month ago following seven years of development and was celebrated as a significant product launch. It’s said to cost around $3,500 (€3,200) and embeds computer-generated virtual reality into the user’s natural perception.
Apple shares closed NASDAQ trading down 0.78 percent at $192.46.
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LONDON (dpa-AFX)
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