2023-07-03 13:30:26
Spotify is preparing the arrival of a new video feature. According to several anonymous sources, the firm wants to allow its users to watch music videos.
Spotify is preparing to compete with platforms other than music streaming specialists. According to anonymous sources consulted by Bloombergthe service plans to add video clips in its application.
While the company declines to comment on the revelations, employees familiar with the project say the company is looking for partners. In particular, to help him integrate videos into his offer. If the rumors are confirmed, Spotify would therefore start walking on the flowerbeds of YouTube and TikTok, among others.
As a reminder, the service already offers a “Clips” feature, but intended for artists. Since the beginning of 2023, they have been able to publish short videos of around thirty seconds. A way like any other to maintain links with their fans.
However, this decision might be a double-edged sword for Spotify. Until now, the music streaming service has indeed prioritized podcasts and audiobooks. Certainly, the video represents an interesting segment for the firm. However, she will have to maintain a certain balance if she does not want to lose part of her audience.
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