The Surprising Success of Minecraft on the Switch: Insights from Microsoft’s Acquisition of Activision

2023-07-03 11:32:00
Despite the acquisition of the Mojang studio by Microsoft a few years ago, Minecraft continues to be offered on many platforms whether Xbox, PC, PlayStation (PS3, PS4, Vita), various Nintendo devices (Wii U, New 3DS, Switch) and mobile platforms such as iOS and android (and even Windows Phone). What is interesting today is what was revealed through the court documents for Microsoft’s acquisition of Activision in America, which showed us, through the testimony of Tim Stuart, Chief Financial Officer of the Xbox Division, that the majority of Minecraft’s profits come from the Switch version! Where Stewart said that Minecraft generated four times more revenue on the Switch compared to the Xbox platforms. The game also achieved twice the revenue on PlayStation devices compared to the Xbox platform. Describing it as one of the most profitable Xbox games. He added that the reason why Microsoft did not turn this game into an Xbox exclusive despite its great popularity is that this would be severely harmful to the company’s net profits, and that its strength comes from the joint play feature that Microsoft was keen to support with games. We were among those who allowed cross-play in Minecraft. We allowed the title to stay in more than one location and cross-platform login, allowing players to roam across multiple platforms. We operate in the gaming market. There are many platforms, devices and users in the gaming market, and if the gaming market is growing, that is good for us. Some of the decisions we’ve made that we think are good for us but also good for the industry. The rising tide raises all the boats. The strength of a game like Minecraft comes from cross-platform play. You will lose a huge source of revenue if you don’t continue to support this. The importance of this statement comes to confirm how a game owned by Microsoft can be successful on a platform other than Xbox, and that it is not in Microsoft’s interest to limit a very popular game like Code, as Phil Spencer has previously confirmed that they will treat Call of Duty as they treated Minecraft By making it available to more platforms. Note: The content of this news was written by Saudi Gamer and does not express the point of view of Egypt today, but rather it was transmitted with its content as it is from Saudi Gamer, and we are not responsible for the content of the news and the custody of the aforementioned source.
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