2023-06-28 10:28:17
Bahia Benkhar Sougrati, Founder and Managing Director of MUSK STRATEGIES, and Omar Dahbi, Founder and Managing Director of NEWS COM AFRICA, announce a merger of their respective structures through the acquisition of a majority stake by MUSK STRATEGIES in NEWS COM AFRICA.
This merger aims to strengthen the offer of the two entities on the market of Influence Communication, Branding, Marketing-Events, Content Production and Consulting in media & digital development, through a strong synergy between the skills of the two structures and a consolidated presence on the Moroccan market and in the continental space.
For Ms. Benkhar Sougrati, “MUSK STRATEGIES’ acquisition of a stake in NEWS COM AFRICA is a big step in Musk’s development strategy, since it consolidates our efforts but also our business offer, and which is in harmony with our vision. development and expansion into Sub-Saharan Africa, a niche that NCA masters. I have always had this desire to follow the royal orientations in the development of SOUTH-SOUTH relations, by having a strong continental presence, by organizing and launching projects in sub-Saharan countries, this had started in 2019 in the village of Morocco in Côte d’Ivoire, this African momentum has come to a halt due to the Covid, but following the recovery, today this desire is materializing through the strong return to the capital of NCA as majority shareholder, which will allow us to count on the mastery and skills of a great professional of a lobbyist and an expert on the African continent who is Omar Dahbi, to launch the African wheel of Musk Strategies through its new subsidiary NCA. »
For Mr. Dahbi, “this operation demonstrates a common confidence in the potential of the national market and the great opportunities offered by African countries where we have partners with whom the co-development synergies will allow us all to strengthen confidence in the “made in Africa, by Africans”.
Also, the entry of MUSK STRATEGIES into the capital of NCA is a guarantee of confidence in the capacity of this structure since it comes from a great professional in Communication, soft power and an expert in National Branding who is Ms. Benkhar and also a great media man and a multidisciplinary skill who is Mr. Abderrahmane El Adaoui, two big names, and a professional pair who has proven himself on several strategic projects, whose know-how we rely on. do to develop great things together”.
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