2023-06-28 19:02:00
The crowd of Botafogo has been very active in digital media. At least, that’s what the show shows. Cortex Digital Popularity Index of Football Clubswhich pointed out the club from Rio de Janeiro as the most remembered both in networks and in the press, even more so following the victory once morest Palmeiras for the 12th of the Brazilian Championship.
The study took into account the last 15 days and made an analysis of the 20 teams that compete in the Série A of the Brasileirão this season. In this sense, the survey showed the number of times the club was mentioned in digital media. In general, this type of scenario changes throughout the championship. Claudio Bruno is Director of Innovation at Cortex and commented:
Botafogo has been showing a very good campaign in the Brasileirão, with many consecutive victories, which made it have an increase in the number of exposure since the last rounds. Another relevant point is the use of social networks to engage their fans and take the opportunity to ‘play’ with their opponents
Botafogo, by the way, was not the only highlight of the survey, which also featured Athletico Paranaense, which had an index of 11.1 and was in third position. For the sake of curiosity, the second is Flamengo and the rest of the most cited also included São Paulo, Corinthians and Vasco da Gama.
The mentions collected came from 70 press vehicles with national coverage, as well as 6,000 influencers from the most diverse social networks such as Facebook, Instagram, YouTube and Twitter. Likewise, the company used its Strategic Communication and Reputation platform to collect the data.
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