Why prices stay high on big box shelves

2023-06-28 18:00:09

The government has been pressuring distributors and manufacturers for more than six months to lower their prices. Yuri Arcurs peopleimages.com/Arnell K./peopleimages.com – stock.adobe.com

DECRYPTION – Labels began a very slight decline in June. But the massive easing of prices is long overdue.

More than three months following the start of the anti-inflation quarter negotiated by the government with the distributors, the massive drop in prices on the shelves is definitely overdue. Admittedly, in June, the prices of food and consumer goods stopped climbing for the first time. According to figures from the Circana panelist published on Wednesday, labels in supermarkets even fell by 0.1% compared to May. A first since December 2021. But, following months of uninterrupted increases, which brought inflation in stores to 15% over one year, and nearly 21% in less than two years, this stabilization is far from relieving the pressure . “This reflux remains quite minimal, judge Emily Mayer, director of studies at Circana. The decline does not affect all product categories; and above all, it will be imperceptible to the consumer. It is difficult to consider that because you pay four cents less for your package…

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