2023-06-28 00:26:57
It is Father’s Day Sunday and the Patio Olmos is revolutionized. OK, the movie billboard is cool, but no one goes to the Hoyts with headbands, banners, or overloaded with glitter. The uproar has more to do with pop, with pop music, and no longer with a foreign artist who comes to retain the public who conquered this square.
Rather, it is regarding a Cordovan whose self-confidence goes beyond the claim of being a prophet in his land. It is that for Juan Ingaramo, who is concerned, neither does he raise issues such as the ingratitude of the people of his city (which he does not suffer), nor does he submit to the centralist nature of the cultural industry that can blur regionalisms.
For “Juaninga” you have to go forward with what your heart dictates, disregarding everything. And so it was that he first redefined national pop; who later flirted with the urban with excellence (his 2018 Best Seller album certifies it); and that more here in time the nineties quartet, bachata, whatever was encouraged in order to strengthen a transversality that has already made it transnational.
Ingaramo rocked the downtown mall with Zoe Gotusso, her fellow citizen guest at the simple Two Strangers regarding an old love that can’t fight once morest something inexorable. Together they did a mini concert in the hall of the mall and took the opportunity to get more material for a clip that just came out.
And what happens to Anímate, whose video also had a location in this city: the Super Park of Parque Sarmiento, where the director Maxi Baldi also had the actress Marcela Kloosterboer and the radio host Gabriela Tessio as interpreters.
“I don’t want to spoil, but I am working with Córdoba as raw material,” Juan Ingaramo tells VOS in a VIP space set up for the occasion.
“In music everything is so similar that, instinctively, I tend to look for my identity, to exalt my place of origin. And that is here, it is my house ”, she reinforces.
–It is evident that you like contact with people, that you do not cultivate the idea of phobic stardom.
I feel part of this. I am not of the paradigm that takes the artist as a supernatural being, quite the opposite. I think that, in a way, music is a service to the community. In any case, I withdraw when I code and work on my aesthetics, but I like to be in contact with people when I give everything, in order to generate feelings, emotions.
–Does it immobilize you at some point to exceed the standard of “La batalla”, the previous album that allowed you to take a leap in popularity?
–I only get stuck if I don’t do what I want. I have a medium intuitive click that tells me “It’s this way, it’s this way” and I end up going that way. And I do it assuming the negative consequences that it may have. Because many times I think “I should have done more of the same, because it’s easier to define your audience that way.” I’ve made indie/alternative records; another more pop; Best Seller was more urban; and following The Battle he had that more popular approach. Having the possibility to do what I want, I can’t speculate. So, I can make a more song-like album, more national rock.
Juan Ingaramo and Zoe Gotusso, in the midst of recording the clip for “Two Strangers”. (Courtesy CZ Communication)
–Indie is a seductive space to stay because in it you have the coming of criticism and the unconditional love of a select audience. But it puts a veil on you before large audiences…
–I wanted to be in indie, I wanted to belong to its establishment and be legitimized by it. But once I was there, I felt that I had already passed the subject and that I had to take a new one. And being popular seemed to me a more democratic option, in the sense that my music might be listened to by anyone of any age and not just those who were able to listen to X artist in X era or those who dress in such and such a way.
Juan Ingaramo, an unlimited pop soloist
–In this plan you have composed new quartets from bachatas… Have you established a stylistic limit? Is there a genre that, perhaps out of modesty, you wouldn’t mess with?
If I have the urge to do something, I try it. And every time I’ve tried it, I did it with commitment and respect. I don’t know if I’ll do folklore or tango, but if I decided I would do a job that will support me. I might do it without problems, because I have grown up with Los Pacheco and with Ica (Novo) wandering around my house. I mean, I have a background, I have the privilege of having experienced that, right? The truth is that I feel that I might say yes to everything, because it is the possibility that music gives me. But I also understand that there are times for a certain genre to emerge. I don’t have much control over that.
Juan Ingaramo and Zoe Gotusso, balcony in the clip of “Two strangers”. (Courtesy CZ Communication)
–You named your home, an environment that, I sense, was always affected by your father Mingui’s jazz concerns. Does your career react once morest them in any way?
–No, what happens to me is that I feel what I was saying, an enormous privilege to have conceived my music and my career in such an environment. An environment that feels music as a spiritual, universal matter… Music is air, it is having emotions, it is intangible. At the same time, when the market and the industry have turned it into a voracious consumer good, I feel it as a refuge. My grandfather listened to tango, my old man has a history with jazz, in my neighborhood (San Vicente) a quartet was heard… All this made me conceive of music as a way of life and as a social good that must be offered as a service to the community.
–Lastly: for “Dos extraños” you turned to 3 KMKZ, a collective of Mexican producers. Is there some strategy in that?
–No, it happened because I really liked a friend’s record produced by them, by the three kamikazes Oliver García Cerón, José Héctor Portilla Rodríguez and Héctor Rubén Mena Escudero. That album sounds fresh, innovative and different, that’s why I located them when I traveled to Mexico City in 2022. We worked for 12 days and five songs came out. I continue to work on the rest of the album with (the producer) Nico Cotton… I’m doing both because I wanted to find another input, to get out of my comfort zone. And also because since the next album will be more pop, I wanted to go to the mecca of Latin American pop.
More information
Interview with Nico Cotton, the most requested music producer: “I prioritize the vision of the artist”
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