2023-06-26 09:11:58
watch price tracking platform <워치 차트>said that certified pre-owned Rolexes are selling for an average of 25% more than their entire portfolio. When Rolex announced a certified pre-owned program in December of last year, the biggest concern of collectors was the price difference with and without certification. Products that have gone through Rolex’s certified used program can be certified as genuine, so a higher premium than the existing reseller price is attached. The certified pre-owned program started in some Tourno Boucher boutiques in the US regarding a month ago following an initial stage in Europe. <워치 차트>estimates that hundreds of certified watches have been sold to date. There are over 1,100 certified Rolex listings online, <워치 차트>calculated the certified watch premium compared to the average price of the same model from non-certified sellers. The program surcharge has a different increase depending on the model preference. The list of certified watches for the popular Daytona reaches 42, and is only 4% of the price of non-certified models. Of course, demand for the Daytona has led to pre-owned models being sold at well above retail prices. Less popular models, such as the Date, Datejust, and Air King, tend to sell at or below retail price on the second-hand market, resulting in a premium of as much as 40% when verified by the Certified Used Program. Rolex’s classic model Submariner has a relatively low surcharge of 17%, and there are 192 units available for direct purchase. In the case of Rolex, the supply of new watches is so limited that certain models have to be put on a waiting list for years, so the certified pre-owned program is virtually the only way to buy a Rolex through an authorized dealer. As Rolex fully supports the certified used program for second-hand traders, trading through the verified used program is currently the safest second-hand purchase option for buyers.
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