2023-06-25 17:41:47
Sunday, June 25, 2023 – 9:41 PM
DUBAI, 25th June, 2020 (WAM) — Emirates Airlines has strengthened its commitment to supporting arts and culture in Australia by extending its 21-year partnership with the Sydney Symphony Orchestra until 2025, which is Emirates Airlines’ longest non-sports partnership and embodies its continued support for music and the arts around the world.
Emirates’ support is helping the Sydney Symphony Orchestra deliver world-class experiences for customers in Australia and connecting music fans around the world with the symphony’s innovative digital concert series.
Over the course of a partnership spanning more than two decades, the Sydney Symphony Orchestra has performed for more than 4 million people through nearly 3,000 live performances.
Emirates Airlines’ renewed partnership comes as the Sydney Symphony Orchestra enters a new artistic phase, one of the most prominent features of which is the orchestra’s return to the concert hall of the Sydney Opera House in July 2022 under the direction of Simon Young, the world-famous conductor of the orchestra.
Barry Brown, Vice President of Commercial Operations for Emirates Airlines in Australia, said: We are proud to continue our support of the Sydney Symphony Orchestra, which is known for establishing exceptional standards of performance and includes prominent musicians, as it is considered one of the greatest leading orchestras in the world.
Barry Brown added: “Emirates is renowned for its sponsorship of the best in the world of sport, but we are also passionate regarding supporting global music, art and culture to enrich the lives of the communities we serve. Our partnership with the Sydney Symphony Orchestra, now in its second decade, is Emirates’ longest non-sports sponsorship and we look forward to continuing our great work together.”
The Sydney Symphony Orchestra has been present during many of Emirates’ major achievements and initiatives over the years, including the launch of the Airbus A380 in Australia and, most recently, the launch of the new Premium Economy Class in Sydney.
The Sydney Symphony Orchestra performs more than 150 concerts a year to live audiences of more than 350,000 people and will work with Emirates Airlines to expand the global audience through the ‘Sydney Symphony Orchestra On Demand’ digital platform that features unique musical experiences.
Launched in partnership with Emirates Airlines in 2020, the platform offers free access to a directory of great offers.
Craig Whitehead, CEO of the Sydney Symphony Orchestra, thanked Emirates Airline for its continuous support and sharing of his orchestra’s vision to create musical experiences that are among the best in the world. He pointed out that Emirates Airlines has always been an important partner throughout the orchestra’s long history, allowing it to attract the greatest artists and provide musical experiences. Exceptional performance at the Sydney Opera House Concert Hall The support of Emirates Airline has also allowed us to continue an ambitious program of performing and recording new works by some of Australia’s leading composers. We look forward to sharing our performances on the global Emirates platform, where our performance will be available to audiences around the world.”
Through its sponsorship program that includes literature, film, art, culinary, music festivals and world-famous orchestras, Emirates is dedicated to supporting cultural activities in Australia and around the world. In Australia, the airline sponsors the Tasmanian Museum and Art Gallery, including its latest exhibition, taypani milaythina-tu: Return to Country.
Emirates Airlines has also been sponsoring the Melbourne Symphony Orchestra for nearly 20 years as part of its support for arts and culture.
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