2023-06-25 16:45:54
In an era where changes occur rapidly in all aspects including economy, technology and consumer behavior. Causing marketers to keep up with marketing trends all the time. in order to prepare for and find new opportunities for the business
at the Creative Talk Conference 2023 Mr. Sunat Thanasarnaksorn CEO & Co-Founder Rabbit’s Tale andSitthinan PhonvisutSak, CEO of Content Shifu Summary Marketing Trends 2024 and skills that marketers must prepare to deal with as follows
1. Value Gap Is the difference in valuing different groups in society without looking at the generation gap that older people think like this or younger people think like this But it’s regarding interest, background and mindset that each Jane thinks differently. This leads to differentiation among consumers and is something that brands must understand in this regard. to make the brand no gap between consumers of each generation
2. Relevance to people’s lives It is a marketing problem that is a challenge for brands nowadays. Because if the brand cannot engage with the values related to the lifestyles of consumers or the values of people in society or target groups. It will make the brand unable to connect (Lost Connection) with consumers. Therefore, brands must come back to the brand’s Purpose to connect with people today.
3. New Economy What has already happened, such as EV cars when entering the market in Thailand It affects the car brands that are currently in the market or are old players who have to adapt and make many changes in their marketing. In addition, there are many aspects of EV car ecosystems such as solar charging stations, solar cells, solar roofs.
But what needs to be watched following this is the government policy that will unlock the new economy, such as the policy of progressive liquor. That will affect the alcoholic beverage business of the existing players in the market. and opportunities for new players Including the Marriage Equality Policy resulting in many businesses such as real estate financial business From joint transactions of spouses It can be seen that economic and policy changes have new opportunities in many businesses that are regarding to happen.
4. AI Automation With the advent of Generative AI that can create a variety of content, AI is used more widely. can be used to help market Whether writing content, making pictures, videos, making sounds, resulting in more creativity from AI, but must also take care of privacy issues as well. In 2023, marketers are likely to use MarTech more new tools.
5. Event is back It is offline marketing that the CMOs of various organizations. Event marketing is the number 1 priority because people still enjoy interacting through various channels.
6. Affiliate Marketing Marketing helps sell. will get more attention with the TikTok platform as a trend point A model that allows influencers to help sell and share revenue from sales. Or if you can’t sell, you don’t have to pay for hiring. It’s a marketing trend that will be seen more and more on social media platforms.
7. Skill Sets that marketers must have That is, Purposeful, brands must have a clear aim that matches the target group, Outstanding must be outstanding, bold, choose to do something that is a game changer to make the brand a leader, Alway-on to interact with consumers continuously in all channels. Continue Amount of personalized marketing done in each group
The important thing is to learn all the time with the 3 schools, namely
– Learn to learn : Because the world is changing fast Marketers have to learn new things all the time.
– learn to stop knowing : because of what has been used in the past It may not be effective in this day and age. therefore having to learn new things and leave the same old things
– Learn to choose to study : in a fast changing world There are a lot of new things to learn. We have to choose what is important to us, our career because we cannot learn everything.
Summary of Marketing is Content is King, Distribution is Queen and Experience is God to create the best experience for each consumer.
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