How to price the Toyota Yaris Cross MG ZS with a strong enemy in front of you? | Auto News | Domestic Auto News

2023-06-25 04:43:45
2023-06-25 12:43 Lianhe News Network reporter Chen Weiren / comprehensive report on MG ZS. Excerpt from MG

In the second half of the year, in addition to the face-to-face competition of the two best-selling models of the domestically produced mid-size SUV, Honda CR-V and Nissan X-Trail, two new models of domestically produced crossover SUVs will join the fray, replacing the Yaris. The new crossover star Yaris Cross and the new model ZS to be launched by MG, which has achieved outstanding sales results in the Taiwan market this year, are bound to spark heated discussions.

MG ZS is the model that MG Taiwan will import next. Excerpted from SAIC MG

As for MG, which has returned to the Taiwan market and has been actively working recently, HS has successfully set itself as a market disruptor, with high specifications, high equipment, and a price lower than the same level as its selling points, and has successfully reversed the impact of its Chinese color. In the face of fierce competition in the cross-border SUV class that is not inferior to the mid-size SUV, price is still the key. In addition to the current best-selling cars Nissan Kicks, Honda HR-V and Hyundai Venue, the upcoming TOYOTA Yaris Cross will be even more If ZS wants to achieve the same excellent performance as the big devil of this level, the price and equipment must be compared with HS, giving people the impression that it is cheap and big.

One of the keys may be the power configuration. In the small cross-border travel range, almost most of the models use natural air intake power. In addition to saving costs, it also has certain advantages in terms of durability and reliability.

MG ZS also offers a sports version in China. Excerpted from SAIC MG

As far as the fuel power configuration of the ZS in the global market is concerned, the specifications that are more likely to be imported will have two power options, which are the 1.5-liter naturally aspirated engine of the ZS with a CVT continuously variable transmission, with a maximum horsepower of 118 With a peak torque output of 15.3 kgm, the British market also provides a 1.0-liter turbocharged three-cylinder power paired with a 6-speed automatic transmission, and the power performance is 111 hp/16.3 kgm.

If you choose to use the 1.0-liter turbocharged three-cylinder power, it will continue the brand’s main focus on more driving fun and sporty settings, and can clearly establish the difference with the opponent; if it is a 1.5-liter naturally aspirated engine with CVT The gearbox will have a more obvious advantage in fuel consumption performance, and the price should also be more affordable.

MG ZS is the model that MG Taiwan will import next. Excerpted from SAIC MG

If you look at the selling price in the Chinese market, the price of MG HS in China is 99,800 to 165,800 yuan (regarding NT$431,000 to 716,000), and the price of ZS in China is 85,800 to 99,800 yuan (regarding NT$370,000 to 431,000). 10,000), considering the competition in the Taiwan market and MG brand positioning, the first wave of the Taiwan market may also adopt a single model setting, and the price should be kept within the price range of 780,000 to 850,000 as much as possible. Play the high specification of the entry-level car, so as to win the favor of more consumers.

Price MG HS Yaris Cross cross-border SUV new car naturally aspirated turbo

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