2023-06-23 15:00:00
Volvo will not give up station wagons. However with electrification, they will have to make some aesthetic concessions. © Didier RIC The Volvo P445 Duett, which was launched in 1949, was the brand’s very first station wagon. © Volvo At the end of the 1970s, Mercedes invented the premium station wagon with the W123T. © DR Here is the very first chic station wagon. © All rights reserved Volvo Recharge concept car © Volvo All rights reserved Volvo Recharge concept car © All rights reserved Volvo Recharge concept car © All rights reserved Volvo Recharge concept car © Volvo
Break specialist since 1949, Volvo will persist in this direction by taking the turn of the electric. How will the transfer take place?
Mercedes is regarding to end its station wagons. This long line born with the S123 presented at the Frankfurt Motor Show in the fall of 1977 should stop when the new E-Class station wagon which has just arrived will assert its rights to retirement.
Volvo: making station wagons since 1949
The Volvo P445 Duett, which was launched in 1949, was the brand’s very first station wagon.© Volvo
Another specialist in the genre and this with greater anteriority, as evidenced by the PV445 Duett of 1949, the Swedish Volvo will adopt an opposite strategy and will continue in this direction. The Scandinavian firm’s director of analysis and risk, Warren Davidson, recently said that Volvo is a company that takes its heritage into account and that while SUVs are extremely important to the brand, they are not the only house specialty.. A statement that was echoed by Erik Severinson – head of strategy and Volvo program management – who adds “ Some of our competitors have moved away from this type of car, but we still see a strong market for it. Volvo is famous for its station wagons, although now only Europeans really buy them. »
Obviously, Volvo station wagons will go electric and will have the Audi A6 e-tron Avant and the future BMW i5 Touring in their sights. Also to gain in efficiency and especially in autonomy, they might adopt a studied formal register. A way to close the loop of brick-shaped station wagons? In any case, the Recharge concept car presented in June 2021 does not close the door.
To read also: Audi A6 e-tron avant, BMW i5 Touring and Mercedes E-Class station wagon: electric dissonances!
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