Unveiling Facebook’s Sponsored Content Issues: Trust, Scams, and Security Measures

2023-06-23 13:48:58

Despite a clear security policy on content and mechanisms for reviewing sponsored content on Facebook, this investigation clearly identifies that problems arise in the management by Meta of sponsored pages and content.

In the case of takeovers of pages without the knowledge of their owners, several testimonies indicate that their recovery might not be done quickly.

In the case of sponsored content, it is clear that some fraudulent advertisements have managed to circumvent the protection measures put in place. For investigators, this is a matter of concern because “not only does this undermine the trust users place in the platform, but it also exposes them to potential scams“.

Overall, these results highlight the need for Facebook users to be aware and vigilant in order to avoid falling victim to such scams. Finally, the authors highlight the importance of platform security measures and proactive detection and mitigation strategies to combat these fraudulent activities across Meta’s platforms.

Finally, the investigation suggests that the media targeted by this fraud, such as RTBF, file a complaint for infringement of their copyright. However, the possibilities of legal action once morest the fraudulent use of their image or that of their collaborators are limited by the current difficulties in identifying the scammers who operate online.

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