2023-06-21 17:17:01
The Spanish menswear firm, Bostonfinalizes the details to open the doors of its first store in Navarra, located in the center of Pamplonaat number 5 of the avenue of Roncesvalles. It sits right next to another well-known men’s clothing brand, Scalpers. With dimensions of 140 m2, in this new physical point of sale you will be able to find the latest news of the season in men’s clothing from the Spanish brand.
The inauguration of the new store in Pamplona It is scheduled for this Friday, June 23. The company has confirmed to Navarra.com that for that day and for Saturday the 24th they have prepared a multitude of discounts, gifts and surprises for customers. They have also confirmed that they are open to hiring. However, they have not specified if there is any specific selection process underway.
The opening of this new establishment in Pamplona is part of three-year expansion plan for the Spanish fashion firm, which aims to have 65 stores in Spain by 2025 and a turnover of 30 million euros. In addition, by 2023 the banner has planned to reach a total of 44 points of sale throughout the national territory.
He establishment in Pamplona follows the line of the new repositioning that the company is carrying out, for which it has developed an entire architectural project aimed at redefining the image and experience in its stores. Thus, the new point of sale stands out for its design for which Boston He has opted for noble materials such as wood or stone, and open spaces where light is the protagonist. Environments inspired by nature itself with a Zen air and a touch of industrial spirit, offer an interesting combination of trend and tradition.
The result is a novel store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination for neutral colours, remind us that the present and future of fashion goes through a more sensory and personalized shopping experience.
In this store you can find the new proposals for men’s fashion in Boston for this summer season, which includes a wide selection of sportswear with an urban character, casual looks for day to day, and a careful line of suits designed for the most special moments. Highly functional garments, designed to adapt to the daily rhythm and made from premium raw materials for optimal durability.
At the company Bostonwith more than 77 years of experience in the sector, has become a benchmark in men’s fashion thanks to his experience, quality of his garments and personal style; and has managed to consolidate its presence throughout the entire national territory through its more than 35 points of sale that it currently has.
Founded in the year 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -of family tradition with 77 years of experience in the sector and a staff of almost 150 employees- has managed to consolidate its presence throughout the national territory through a wide network of points of sale: 39 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for moneyframed in an attractive experience that promises customer loyalty.
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