2023-06-21 14:33:00
Marvel’s Secret Invasion is already causing a commotion on social media, though not for reasons that the studio may have hoped.
The series, which debuted on Wednesday with just one episode, has touched a sore spot following director Ali Selim confirmed to Polygon that the opening credits were generated by artificial intelligence. Designed by Method Studios, Selim said he thought that the idea of using AI for the opening credits fit into the themes of the show.
“When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?” he said, adding that he doesn’t “really understand” how the artificial intelligence works, though it piqued his interest.
Of the process, he explained: “We would talk to them regarding ideas and themes and words, and then the computer would go off and do something. And then we might change it a little bit by using words, and it would change.”
The revelation is prompting some backlash from audiences on social media, given that using AI presumably eliminated the need for graphic designers and animators to craft the opening credits.
The argument is especially timely, since the WGA is currently on strike following failed negotiations with the Association of Motion Picture and Television Producers, which included language regarding protecting writers once morest the use of AI in the writing process. Over the past eight weeks, the use of AI to replace laborers has come to the forefront of many discussions regarding the strike.
Some social media users have specifically mentioned the writers’ struggle, while others say they have simply decided not to continue watching the series.
“This is salt in the wounds of all Artists and Writers in the WGA strike,” Jon Lam, a storyboard artist, wrote on Twitter.
Another user wrote: “I really loved the first episode of secret invasion but them using AI “art” for their intro is just wack. Do better Marvel.”
See more reactions below. Secret Invasion is streaming on Disney+.
seeing that marvel used AI to make the intro for secret invasion is SO fucking disappointing. there’s no justifying that shit, this intro for the show is absolutely terrible pic.twitter.com/rpmkVbrsxy
— kaz/ember ☽☾ (@lqvekanej) June 21, 2023
Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met…
— Jeff Simpson (@jeffsimpsonkh) June 21, 2023
I started watching Secret Invasion. And then the intro happened.
I immediately thought “wait a minute, is this AI generated?!”
Turns out, yep, it is. I immediately binned the show following that. pic.twitter.com/0HkBWDxErW
— John Cullen (@nellucnhoj) June 21, 2023
The SECRET INVASION credit sequence was made by AI, and it’s immediately obvious, because it looks gross. Talk regarding getting off on the wrong foot. pic.twitter.com/KrnSgWqrL3
—Lon Harris (@Lons) June 21, 2023
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