2023-05-17 07:00:00
Hyundai and Bundesliga soccer club Eintracht Frankfurt are extending their partnership for a further three years until the end of the 2025/2026 Bundesliga season. The car manufacturer will continue to act as the mobility partner of the Hessian club. Over the past three years, its entire fleet has been equipped with Hyundai vehicles. Around 115 vehicles are currently in service with the Adlerträger, over 80 percent of which are electrified.
On the other hand, Hyundai wants to increase the focus on the women’s team of Eintracht in the next three years, which currently occupies third place in the Bundesliga. The importer had already supported the women’s team in previous seasons and, among other things, made a joint statement for more sustainability at the climate match days called by the German Football Association in October 2022.
In addition, both partners want to implement ESG-related projects and campaigns in the future. ESG stands for Environment, Social and Governance. Currently, as part of the partnership with the hydrogen-powered Hyundai Nexo, a special Eintracht Frankfurt edition has been created for Adler fans. Professional player Mario Götze is also on the road as a brand ambassador with the electric models Ioniq 5 and Ioniq 6. (awm)
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