Transparent Design and Innovation: Celebrating 40 Years of G-SHOCK

2023-06-20 05:39:02

A special model with a clear design. The batting structure and tarp design continued from the first model in 1983. The identity of G-SHOCK is visually expressed with an original composition of parts that actively utilizes transparent materials. The original design captures G-SHOCK’s challenging spirit of reconstructing the original with ideas that defy common sense. This is a special model suitable for the 40th anniversary commemoration. Skeleton LCD that exposes the circuit board This is a specification that uses a transparent material for the LCD to show the lower board through a digital display. On the specially developed board, the metal LSI cover is treated with gold IP, and the ★ mark symbolizing the 40th anniversary is engraved. Along with the G mark and G-SHOCK logo placed on the board, we adopted a playful element that can be seen from the outside. An innovative design is realized by adopting an LED backlight and a transparent light guide plate. Because the LCD surface uses a transparent material, the digital display may be less visible depending on the viewing angle. Even the composition of the parts is clearly defined. Skeleton dial dial, index, and frame made of transparent material are used. The unique face shape is finished with a design that clearly shows the shape of each part. The black print used on the back of the dial not only serves to prevent malfunctions due to intrusion of external light, but also serves as a color accent to make the expression stand out more. The DW-6940RX only uses a transparent material dial. The DW-6940RX-7JR shows off its toughness structure skeleton case and button center case, which introduces durable, transparent glass fiber-reinforced resin for the first time. Along with the transparent resin bezel and band, the main parts that make up the shock-resistant structure are unified in clear color. In the GA-114RX/GMA-S114RX, transparent resin is also used for the side buttons. Homage to previous materials Multi-Material Band A band design that fuses different materials, such as resin and metal, symbolically expressing the evolution of G-SHOCK materials. At 12 o’clock, we used a skeleton material. A composite part composed of fine resin pieces and a urethane part connected to the case are combined. At 6 o’clock, stainless steel is used. Each piece is alternately color-coded into silver and gold IP colors, and a 40th anniversary engraving is placed on the buckle. As a special design commemorating the 40th anniversary of G-SHOCK, “SINCE 1983” is printed on the face. In addition, the ★ mark is engraved on the gold IP-treated metal ring and buckle, and the 40th anniversary logo is engraved on the back. These design elements symbolize G-SHOCK’s 40-year history and achievements and have a special meaning. Special Package Considering the Environment The package is a special design embodying the “G” of G-SHOCK. This package is environmentally friendly by using recycled materials. The outer box uses recycled paper and vegetable ink. DW-5040RX-7JR Super illuminator for securing visibility in dark places (high brightness LED)
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