2023-06-19 17:11:32
It is with great fanfare that Mifa group proceeded, on June 15, to the inauguration of its new Yamaha Store. An address where the harmonious fusion of music and motor sports in Casablanca through its subsidiaries MIFA Motors and MIFA Musique.
Erected on a total area of more than 3000 square meters, including a vast exhibition space of more than 1000 square meters dedicated to YAMAHA motorized vehicles, as well as a space of nearly 500 square meters dedicated to musical instruments, products sound system and professional audio, the new Aïn Diab showroom stands out as the only one of its kind in the entire Africa/Middle East region. Moreover, this event marks a major milestone in the history of the group and the 50-year relationship between MIFA Group and YAMAHA Motor Japan.
Located in the upscale district of Aïn Diab, the new YAMAHA Store is an innovative concept that harmoniously merges the worlds of MIFA Music and MIFA Motors, the two major entities of the Mobility & Leisure Division of MIFA Group. Offering an exceptional immersive experience. This unique space will delight fans of the Japanese brand by offering them a perfect convergence between the world of music and motor sports.
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Since the beginning of its partnership in 1973 with the Japanese group, the MIFA Group has played a leading role in Morocco in the development of the land, off-road and marine mobility market by introducing innovative products from the YAMAHA brand. Notable achievements marked this collaboration, such as the introduction of outboard motors in the 1970s, helping to modernize the artisanal fishing sector. In the 1980s, YAMAHA sea scooters were launched, followed by quads in the 1990s to accompany the sustained development of the tourism and motorized leisure sector.
Similarly, over the past 25 years, MIFA Musique has forged a solid reputation as the main distributor of musical instruments and sound equipment in Morocco. MIFA Musique’s brand portfolio now includes a dozen prestigious brands, including YAMAHA and FENDER, as well as Audio Technica, Meinl, Nektar, Proel, ik multimedia and many others, thus meeting the needs and expectations of an increasingly demanding clientele.
The space dedicated to musical instruments and sound products in the YAMAHA Store will be a veritable temple of creativity, inspiring amateur and professional musicians as well as sound solution integrators. MIFA Musique has also participated in important projects such as the Grand Theater of Casablanca, the Grand Theater of Rabat, INSMAC of Rabat, the Grand Conservatory of Rabat, as well as universities, hotel and restaurant chains, mosques and residential projects.
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The YAMAHA Store is more than just a shopping destination, it embodies a broader vision. It is a place of exchange and sharing where music and motor sports enthusiasts can meet and flourish. Visitors will have the privilege of discovering a full range of musical products and accessories to meet their needs, while being immersed in the captivating universe of YAMAHA motorsports. The opening of the first YAMAHA Store in Morocco demonstrates MIFA Group’s continued commitment to offering products of exceptional quality and creating unique experiences for enthusiasts. This event marks an important step in the evolution of the Moroccan market for musical instruments and motorized mobility.
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