2023-06-19 05:44:36
Managing your hotel without Business Intelligence is like sailing on the high seas without a map, compass or weather forecast: you can do it, but the travel time and the level of risk will not be the same as with high-performance equipment ???? !
1 – Business Intelligence integrated into the PMS: can we still do without it?
The volume of internal and contextual data that hoteliers must absorb in real time is such that human processing is no longer possible. And the graphic materialization of this data is essential to be able to serve the objectives of the hotelier, to make quick and justified decisions without having a data analyst training!
Relying on a Business Intelligence solution means choosing to be more attractive, more efficient and more profitable:
Make informed decisions more easily Adapt your strategy according to the context Optimize revenue through a consolidated view of data from all its profit centers : accommodation, catering, wellness, services, etc. Offer a better customer experience Propose a new way of working to its employees
The integration of the decision-making module in the Asterio multi-activity PMS meets all these challenges of facilitating work, gaining performance through optimization and differentiation thanks to data analysis.
2 – In the era of facilitation and data, what are the 8 main advantages of opting for business intelligence integrated into the PMS?
The use of a decision-making module (BI) integrated directly into the PMS, such as Asterio, has several advantages for establishments and groups of establishments.
Asterio, Sequoiasoft’s multi-activity PMS-POS-SPA, integrates e-axess technology into its Business Intelligence module.
These advantages are all the more multiplied when the establishment markets several activities and manages several profit centers, or in the case of multi-establishment management : Business Intelligence makes it possible to identify cross-optimizations at a glance to maximize the profitability of your hotel-restaurant or hotel-spa or wellness establishment.
Here are some of those benefits:
ADVANTAGE N°1: Gain in productivity and work facilitation : When BI is integrated into the PMS, users are already familiar with the interface and functionality of the system. There is no need to learn how to use a new platform or familiarize yourself with a new software environment. This makes it easier to adopt BI and allows users to quickly start leveraging data to make informed decisions. The Asterio decision-making module is integrated directly into the main screen. Couldn’t be more integrated!
ADVANTAGE 2: Visualization of essential KPIs and personalized reports : The decision-making module integrated into the PMS Asterio allows users to use 6 reports (and soon more) in its standard version Annual summary : month by month, visualize the occupancy rate (TO), average basket (PM), turnover (CA)., difference compared to previous years, difference to budget N. Monthly summary : Turnover, PM, TO, cancellations, nights, RevPar, average length of stay, by type of room, by rate plan, by level of contribution to turnover by source/contributor, by booking window and the breakdown between direct and indirect bookings .
Scalability follow-up : evolution over a given period of the turnover, of the TO, of the PM, of the RevPar, distribution of the months of reservation of the stays, of the geographic market of origin Performance monitoring : month by month or annually, monitoring of budget deviations on turnover, TO, rooms sold, average basket and RevPar Track sales : Analysis of the pickup (CA, PM, number of rooms) on D-1, D-7, D-14, D-30, market of origin, contributor, tariff plan, sales channel, type of rooms, early/ last booking Nationality tracking
An ultra-customized premium version is also available with e-axessto benefit from data collection, analysis and visualization adapted to specific needs.
ADVANTAGE N° 3: Decomplexification! The integration of the decision-making module in Asterio makes it possible to group all the stages of data collection, analysis and visualization within a single system. Operational and transactional data is directly accessible in the PMS, eliminating the need to manually transfer data to another platform or extract it.
ADVANTAGE 4 Gain in data security and quality : Sequoiasoft and e-axess audit and guarantee the quality and permanence of the data collected through the various APIs, while managing connectivity issues for you. When BI is outsourced, your institution’s data is transferred to a third party, which can raise privacy and data security concerns. By integrating BI directly into the PMS, the data remains in the institution’s internal system, reducing the risk of leaks or unauthorized access. Sequoiasoft integrates a department specialized in cybersecurity to protect the data of its software solutions.
BENEFIT #5 Faster Response Time :
Thanks to the native integration of BI in Asterio, information and reports are available in real time directly in the PMS.
Managers can thus access up-to-date data instantly, without delays related to data transfer or communication with an external service provider.
ADVANTAGE #6 Predictive analysis : Asterio’s premium BI offer goes beyond traditional analysis by offering advanced predictive analysis functionalities. Thanks to powerful machine learning algorithms, it is able to identify future trends and patterns. This predictive capability helps hotels anticipate demand, adjust their pricing strategy, plan resources and optimize revenue.
BENEFIT #7: Reduced costs : Outsourcing BI can generate additional costs (license fees, subscriptions, data gateways, integration consultant). By using the BI integrated into the Asterio PMS, institutions can save on these additional costs and maximize their return on investment. ADVANTAGE N° 8 Automated distribution and sharing with employees, management or owners thanks to personalized programming of mailings and report format.
BENEFIT #5 Faster Response Time : Thanks to the native integration of BI in Asterio, information and reports are available in real time directly in the PMS. Managers can thus access up-to-date data instantly, without delays related to data transfer or communication with an external service provider.
ADVANTAGE #6 Predictive analysis : Asterio’s premium BI offer goes beyond traditional analysis by offering advanced predictive analysis functionalities. Thanks to powerful machine learning algorithms, it is able to identify future trends and patterns. This predictive capability helps hotels anticipate demand, adjust their pricing strategy, plan resources and optimize revenue.
BENEFIT #7: Reduced costs : Outsourcing BI can generate additional costs (license fees, subscriptions, data gateways, integration consultant). By using the BI integrated into the Asterio PMS, institutions can save on these additional costs and maximize their return on investment. ADVANTAGE N° 8 Automated distribution and sharing with employees, management or owners thanks to personalized programming of mailings and report format.
In summary, the use of a PMS such as Asterio with an integrated decision-making module offers a complete solution for the management of hotel operations. This makes it easy to access data, generate custom reports, track key KPIs, and gain valuable insights for more informed decision-making, while improving overall facility efficiency and productivity or of the group of establishments.
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