2023-06-17 13:14:41
The Italian high-fashion house “Valentino” (Haute Couture) launched the Milan Men’s Fashion Week following presenting in the last three years mixed-gender collections, marking its return to the capital of the Lombardy region, which had long refrained from participating in its shows, preferring the Parisian platforms.
This participation also marks the return of the famous Italian fashion designer and founder of the House, Valentino Garavani (91 years), to his roots, as he presented in January 1985 in Milan the first men’s fashion show in his career, before achieving global success and retiring in 2008.
Valentino chose to reveal his men’s collection on Friday, the inner courtyard of the University of Milan, which was founded in 1923, at a time when it was crowded with students, and some of them had the opportunity to attend the show, through which the house wanted to attract the younger generations.
In parallel with the artistic director of “Valentino” since 2008 Pierpaoli Piccioli departed from the familiar rules of men’s fashion in an effort to make it more modern, he was keen to direct more than one tribute to the ancient history of the house.
In this sense, the collection drew from traditional stock, and included elegant outfits consisting of Bermuda shorts and fitted jackets in white, gray or black, but also included less formal pieces, including blouses and loose trousers paired with long coats.
These fashions are accompanied by indispensable accessories for the Valentino man, such as a thin tie in the style of the fifties of the twentieth century, and handbags in bright colors, such as yellow, red and fuchsia, in addition to shiny earrings.
Men’s fashion has become highly regarded in Valentino due to Piccioli’s change in its rules and its “growing importance” in the house’s sales, as confirmed by the group, which has been owned since 2012 by the Qatar Investment Fund “Maihoola”.
Revenue rise
The men’s clothing industry in Italy witnessed a significant increase in its sales volume, amounting to 20.3%, reaching 11.3 billion euros in 2022, exceeding the level it was before the Covid pandemic.
And the head of the Italian Chamber of Fashion, Carlo Capassa, predicted, during a press conference on the Milan week last May, that “the sector’s situation will be good in 2023.”
In light of the 15.3% increase in revenues in the first quarter, Capasa hopes that the entire sector, both male and female, will achieve a growth of 5% this year, following the previously set target was limited to 4%.
The Men’s Fashion Week program dedicated to the spring and summer collections of 2024 includes more than 70 activities, of which no more than five are completely virtual, bypassing the stage of online shows imposed by the restrictions aimed at containing the pandemic.
Among these activities are 22 live shows for major fashion houses, such as “Dolce & Gabbana”, “Prada”, “Armani” and “Zenia”.
Among the most prominent fashion houses absent from the week are “Versace”, “Moschino”, “Misoni” and “Fendi”, which preferred to unveil its men’s collection on Thursday at the “Petti Uomo” exhibition in Florence, which usually precedes Milan Fashion Week.
This collection focused on linen, cotton, leather and silk, in sober colors reminiscent of the Tuscan landscapes.
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