2023-06-16 19:36:48
The 1xBet company is widely known all over the world first of all thanks to its sports betting platform. But apart from online betting and gambling, the company actively participates in the cultural life of all the countries where it is present.
Sports fans are well acquainted with different events, supported by 1xBet. The company logo is easy to notice at sports competitions and contests, local team games and African national championships. However, the company’s activity is not limited to this.
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Almost every sports game begins with the playing of the national anthem, fan chants are heard from the stands during games, and the celebration of your favorite team’s victory isn’t complete without incendiary music.
This is why 1xBet actively promotes contemporary African artists. For example, the company recently collaborated with the Senegalese group Akhlou Brick. After the first album Adbd (2016) and the second major release Hello World (2019), the group produced their third album Raps Royce (2023) in partnership with 1xbet, which also offered the album to the Senegalese population. This musical masterpiece has been an incredible success. Some official clips for the most popular fragments of this album were shot right away (Gnafal and OG)
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1xBet participated in the filming of the OG video, as the lyrics of the song resonate with the values of the brand, and the group’s music is very popular with the employees of the company. Akhlou Brick talk regarding their struggles, difficulties and daily hard work on their way to fame but they continue their business, despite the ups and downs, by deserving their popularity.
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The 1xBet betting company is also convinced that staying true to its goals deserves the maximum respect!
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