2023-06-14 21:40:24
Jerónimo Martins, the economic group behind Tiendas Ara was fined in Poland for misleading consumers in an anti-inflation campaign.
Just as it happened in Colombia, Tiendas Ara announced the reduction of prices in most of its products, however, it was all a lie.
Millionaire fine once morest Jerónimo Martins
The Polish consumer protection regulator fined Jerónimo Martins in Poland almost 36 million euros (160 million zlotys) for “misleading consumers,” according to a statement from the entity.
The UOKiK regulatory body said that the company, which owns a wide network of stores in the country, “misled consumers”, taking into account “the conditions, benefits and availability” of the rules and regulations of a campaign that described of anti-inflation (“Tarcza Biedronki antyinflacyjna” in the original).
According to the regulator, the Jerónimo Martins campaign, which took place between April and June 2022, with the motto ‘If you find a product from our list of the 150 most purchased at a lower price in another store, we’ll refund the difference’ it had “complicated rules, disproportionate benefits, and limited availability.”
UOKiK considered that Jerónimo Martins Polska was violating “the collective interests of consumers”.
In total, the company, which owns the Biedronka supermarket chain in Poland, thus imposed a fine of more than PLN 160 million on the company, he said, recalling that It is not the first time that the company has been sanctioned in Poland.
The decision is not final, the Polish regulator said on its website, and may be subject to appeal.
In Colombia, the Superintendence of Industry and Commerce (SIC) has not ruled on the fine imposed in Poland and it has not been clear whether an investigation will be carried out.
Jerónimo Martins has different franchises around Europe and Latin America, in Colombia they are the owners of Ara stores.
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