2023-06-13 13:42:39
With its new pricing policy, Apple does not seem to have a limit. So much so that the entry-level iPhone 15 would exceed $1,000.
Clearly, Apple does not seem ready to revise the price of its products downwards in order to conquer a wider audience. After its mixed reality headset, which will be billed at $3,499 (its price in euros is not yet known, editor’s note.), Apple is preparing to review, unfortunately, the price of future iPhones, expected for this fall .
In analysis relayed by Business Insider, journalist Daniel Ives is certain: Apple will increase the price of the iPhone 15 by $100. On the one hand, the objective is to increase the average price of the iPhone by $100, but Apple does not want to nor see its profit margin reduced because of the probable increase in the cost of the components of the device.
In the current state of things, this would mean that it will no longer be possible to acquire a new iPhone below the fateful $1,000 mark. The iPhone 15 would thus be sold from $1,019…
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