2023-06-09 10:38:00
There is also a sector that is experiencing numerous innovation opportunities: the health sector. While still in its early stages of development, many areas of healthcare are already benefiting from the impact of the metaverse.
As confirmation of this, for example, in recent months the Metahospitalwhich offers patients a series of services thanks to the immersive technology of the metaverse.
According to the study carried out by Boston Consulting Group, over 70% of healthcare executives surveyed said they already use metaverse technology in some way.
However, despite this forecast, just over 15% of companies and healthcare institutions have begun to invest in strategies aimed at organizing their activities in the metaverse.
Without a doubt, the metaverse is going to offer numerous benefits for the health sector, some of them already implemented. But in telemedicine and the relationship with patients, it will be where we can enjoy the greatest improvements.
The metaverse allows doctors and patients to interact through custom avatars. Virtual consultations not only make it possible for doctors provide diagnoses, prescriptions and advice without the need to physically arrive at a hospital or doctor’s officebut are particularly useful for breaksr geographic barriers and making the service available even to those who live in remote areas or have difficulty accessing healthcare.
Each avatar is managed by a doctor/manager of the consulted specialty, being able to offer the patient both advice and assistance from the metaverse.
Covisian’s Avatar Customer Care achieves an immersive and unique experience for patientswho will be able to interact in the metaverse of your healthcare practice with or without a virtual reality device. Covisian It even makes its environment generation service available to medical companies, which, together with Avatar Customer Care, evolves the patient experience, adapting to the needs of the present..
Likewise, for healthcare professionals, attending to their patients in the metaverse allows better monitoring, greater flexibility during growth fluctuations or decreases in demand, long-term relationships with patients, making it possible to monitor the patient’s life cycle (up- selling and cross-selling) or schedule management.
Once the environment of the health company has been generated within the metaverse, in addition to strengthening patient-healthcare relationships, there are numerous initiatives that we can develop in it:
- Medical education: In the metaverse, medical students might participate in realistic simulations of complex medical procedures within virtual environments. Using VR and AR technologies, they can virtually examine the patient’s body preoperatively and gain hands-on experience and surgical, diagnostic, and therapeutic skills in a safe and controlled virtual environment without risk. This makes training realistic, addresses the availability of face-to-face training labs, reduces costs, and creates a learning experience that is not only hands-on, but more engaging.
- Medical collaboration and conferences: expert clinicians can participate in virtual conferences and meetings or discuss clinical cases by participating in interactive training sessions. They can share knowledge and learning within the metaverse, creating a global collaborative learning environment and giving access to innovative and cutting-edge practices without geographical limits.
- Medical research and drug development: Collaboration between researchers and specialists might also speed up the discovery of new drugs, therapies or treatments and test their effectiveness in a virtual environment. The metaverse offers the opportunity to create virtual models of organisms, tissues, and molecules for simulations and experiments.
- Psychological support and well-being: It is possible to create environments where people might participate in virtual support groups, interacting with other patients who share the same medical conditions. Avatars can represent a virtual version of themselves, allowing people to explore and deal with the emotional and psychological aspects of their health in a safe and controlled environment, and offering greater privacy.
In the next five years, new use cases are expected, according to the study carried out by the BCG, which will represent a new experimental phase and accelerate the advancement and development of the metaverse.
New applications are already being worked on for areas such as disability and care for the elderly, virtual clinical trials, digital twins that might help in the early diagnosis of diseases, the planning of complex surgeries or the design of personalized prostheses.
The metaverse is constantly evolving and expanding. Thus, define strategies for companies in which the metaverse is a more integrated channel for customer relationsis already a necessity, in all sectors, including health.
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