2023-06-09 16:28:34
When it comes to customer information, there are some precautions that are necessary, especially since companies need to comply with the requirements of the General Law for the Protection of Personal Data (LGPD). And so, technology can be a great ally in this process.
Second report of Notas do IT Chronicles, regarding 2 quintillion bytes of data are generated every day across all business sectors. That data will be worth around $77 billion by 2023. By 2025, experts indicate that over 463 exabytes of data will be created each day.
In the competitive market, in search of a market share, companies seek to reinvent themselves and, increasingly, to understand what consumers want, as well as their buying behavior, in order to generate more value and gain competitive advantage. Therefore, analyzing customer data is a very important strategy.
O MicroStrategy 2020 Report indicates that around 94% of companies believe that data and analytics will be essential for their business growth and digital transformation. However, only 26% claim to have achieved a data-driven culture despite this massive amount of data creation.
Allied to these facts, the importance of information security and customer data protection has become even more important and technology can help a lot in this process with the use of ERP management.
As in LGPD in effect, the ERP software assists in complying with the rules, as it is responsible for integrating and centralizing all the company’s data that needs to be in compliance with the rules and the security of operations must be in concomitance with the automation of processes.
To avoid legal problems, companies need to comply with certain rules regarding the processing of personal data of customers that aim to guarantee their protection. According to Ricardo Nunes, CEO of TRIYO Tecnologia, the ERP system can help in this process by centralizing information in a single place and can also be integrated with other user access management software, controlling the permission levels of each user to the system of a company.
Having a good ERP software configured to meet the demands of companies also helps in fulfilling the LGPD on several fronts, such as:
- Personal data management: the software ERP can be configured to properly store and manage the personal data of customers, employees and business partners and provide features to categorize the types of personal data collected, define retention periods and implement appropriate security measures to protect this data.
- Consent and preferences: ERP software includes features that allow organizations to obtain consent from individuals to collect, store and process their personal data, and can also allow users to manage their privacy preferences and choose what information they want to share.
- Access and transparency: ERP software can provide features to track and record access to personal data, ensuring that only authorized people are allowed to access it. Furthermore, they may allow users to view and request a copy of their personal data as required by the LGPD.
- Anonymization and deletion of data: ERP software can offer features to anonymize or pseudonymize personal data in order to protect the identity of individuals. They can also help organizations comply with data deletion requests by removing personal information where necessary.
- Audit and compliance: ERP software generates reports and records of activities related to personal data, facilitating internal auditing and demonstrating compliance with the LGPD. These features allow organizations to quickly identify and resolve any data security breaches or incidents.
According to Ricardo Nunes, CEO of TRIYO Tecnologia, it is important to emphasize that compliance with the LGPD does not depend exclusively on ERP software. It is an important component, but organizations must also have adequate internal policies and procedures in place, as well as provide adequate training to employees to ensure compliance with data protection legislation. In addition, having a consultancy specializing in ERP management systems will help a lot in the process of adapting the system to each particularity of the company and provide better performance of the technological infrastructure in favor of business growth.
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