2023-06-08 08:51:24
Image from the film “We win every day by taking an interest in health”. © Direction: Ugo Mangin, production: Yohannes Cousy
A year following a major poster campaign in French Sncf stations and in the Paris metro, Inserm is rolling out its slogan “We all win by taking an interest in health” in a commercial of 30 seconds broadcast on television from June 7 to July 30.
Directed by Ugo Mangin with the support of the Insign agency at the request of the Inserm communication department, this spot illustrates how many of our daily actions are – without our knowing it – the result of research carried out within the Institute.
Throughout the 30-second sequence, the viewer is immersed in the thoughts of a woman, in a public square in town, who comments on scenes of everyday life that she sees around her. This is how we learn that a saxophonist has kept his breath thanks to special proteins, that the Nutri-Score allows a young woman to eat a sandwich good for her health or that a man in the strength of age continues to skateboard thanks to its chondrocytes.
In line with the 2022 poster campaign, the bias of integrating amazing and complex science words into an everyday scene has been retained to challenge viewers and encourage them to want to know more by visiting the site. Inserm website.
“Inserm is a strong brand, a quality label in health science, in which the French have confidence. Nevertheless, we need to be ever more visible and anchored in everyone’s daily life to know how to inform regarding our research as closely as possible to needs and to show the results. This campaign is the link between the biomedical science produced at Inserm and its concrete translation for the health of all of us. “, indicates the direction of the communication of Inserm.
“The Covid-19 crisis has shown how essential medical research is to our health. We wanted, through this film, to make the impact of our research visible to everyone. It is essential that the general public realize that excellent research is the breeding ground for quality medicine. It is our role to find new, more promising and more effective treatments as knowledge advances. », explains Prof. Didier Samuel, Chairman and CEO of Inserm.
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