2023-06-08 06:31:18
After mass criticism by popular streamers Twitch management decided to cancel controversial rules.
According to them, we recall that users might not use embedded advertisements of any format and place logos on more than 3% of the screen. Many accused the platform management of unfair interference in the sponsorship business and an attempt to cut back on personal control.
After that, Twitch decided to abandon the new rules. In company recognized the importance of sponsorship and emphasized their intent to prevent streamers from having a direct relationship with their sponsors. The updated brand policy can be found Here (available in Russian).
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