2023-06-07 19:40:00
Good mobile connectivity is essential to making the world go around—this includes keeping users engaged in your apps, which impacts your bottom line with , purchases, and paid subscriptions. According to research by OpenSignal, the connection is definitive to estimate the quality and usage time of applications.
In estimating, 20% of users spend less time in each app session with a poor mobile connection, while having poor Wi-Fi causes 38% to have a worse experience. The retention rate, as a result, drops by 49% following one week.
It’s a common day-to-day scenario, according to OpenSignal — during 29% of mobile app sessions, users experienced a weak signal, versus 11% with Wi-Fi.
Data.ai data shows that last year’s global app revenue was $336 billion from and $167 billion from app store purchases — most of which came from in-app purchases or paid subscriptions.
With the weak signal, fewer ads will be shown to users over time, hurting app revenue. Therefore, if users spend less time on apps, they are more likely to cancel ongoing paid subscriptions or even uninstall an app.
Users are more likely to uninstall apps within the first day of download. About half of Android apps were uninstalled within 30 days of being downloaded, while half of those were uninstalled within the first 24 hours, according to AppsFlyer.
OpenSignal points to even higher rates of app uninstalls on day one when smartphone users experience poor network connectivity. There are significant increases across different app categories, with video player apps being uninstalled 31% more when there is a weak signal on the first day, followed by news apps (24%) and lifestyle apps (23%).
See more!
1686185457
#Users #enjoy #time #apps #poor #connectivity
