2023-06-08 00:01:19
In Quebec as in Canada, it is not uncommon to see companies where five generations rub shoulders. Thus, with regard to employee benefits, and more particularly group insurance plans, employers have everything to gain by adapting to the needs of different generations. Fortunately, Medavie Blue Cross offers flexible solutions and several à la carte options.
Different needs according to age
According to Statistics Canada, almost two-thirds of the country’s workforce are Gen Xers and Millennials, 13% are Gen Z and 22% are baby boomers or older employees. called the silent generation. However, each generation of workers has distinct preferences and needs in terms of health and well-being and, consequently, insurance.
“We are seeing very clear trends. For example, among the younger generations of employees, we observe a higher use of mental health care and services as well as the use of medications for ADHD. Older workers, for their part, more often need medication for diabetes or heart problems, and they are more interested in life or critical illness insurance,” illustrates Charles St-Laurent, Regional Vice-President, business development and advisor in group insurance plans at Medavie Blue Cross.
According to data compiled by Medavie Blue Cross, here are, in order of importance, the five main health issues according to the generations of insureds:
• Generation Z : attention deficit (with or without hyperactivity), autoimmune disease, respiratory disease, contraception, depression.
• Millennials : autoimmune disease, depression, attention deficit (with or without hyperactivity), diabetes, respiratory problem.
• Generation X : autoimmune disease, diabetes, depression, respiratory problem, multiple sclerosis.
• Baby-boomers : diabetes, autoimmune disease, heart disease, cancer, respiratory problem.
• silent generation : heart disease, diabetes, cholesterol, autoimmune disease, gastrointestinal disorder.
As for the types of professionals visited (massage therapists, physiotherapists, etc.), we note that the younger generations have a greater tendency to consult mental health professionals (eg psychologists). By comparison, this type of service isn’t even among the top five among baby boomers or the silent generation, who beg for hearing aids or diabetes management supplies, among other things.
Simplified access to health care
Access to affordable health care and services is a challenge, and people want to know they have options to meet their health and wellness needs. “Employers will need to be proactive to ensure their employees have access to different types of care at every stage of their lives,” says Charles St-Laurent.
As a health solutions partner, Medavie Blue Cross works with its clients to provide flexibility and optionality in plan design to allow more choice in when, where and how employees can access care through their benefits. This includes virtual care and in-person options, as well as access to a wider range of healthcare professionals.
“Through our Health Connect digital platform, our goal is to provide employees with greater flexibility and better access to a variety of virtual care services and additional self-service options,” explains St-Laurent. And with the Protection Plus benefit, when activated by the employer, employees have the option of supplementing their basic coverage with items such as critical illness, accidental death and dismemberment and life insurance, giving them better personal protection and the ability to plan for the long term. »
As administrator and insurer of the health benefits of one in ten Canadians, Medavie Blue Cross is committed to helping employers design benefit plans that support employees at various stages of their lives and according to their needs and preferences. To learn more, visit www.cbmedavie.ca.
1686185270
#Insurance #meeting #multigenerational
