2023-06-06 15:21:22
From June 9 to August 13, the Defender brand (Land Rover group), major partner of the Rugby World Cup, and official vehicle of the competition, is launching a Tour de France to present the Webb Ellis trophy in the Trophy Car with the Defender 110 model.
The opportunity for the general public to discover the trophy in the Trophy Car during the tour in France:
June 9 – 11: Top 14 Semi-Finals, Biarritz
June 12: Arcachon, location to be confirmed
15 – 19 June: Ile de France (La Défense, Versailles)
14 – 16 July: Provence Côte d’Azur (Saint Tropez, Nice, Cannes, Aix en Provence)
29 July – 1 August: Haute Savoie, location to be confirmed
August 10 – 11: Le Touquet
August 13: Deauville
Official partner of the Rugby World Cup in France, Defender is committed to supporting the sustainable development approach taken by World Rugby and France 2023 for the tournament.
For this, Defender has created a bespoke Defender model to showcase one of the most famous trophies in international sport: the Webb Ellis Cup. The specially modified Defender Hybrid Electric was designed and built by Jaguar Land Rover’s Special Vehicle Operations division in Coventry, England. The Rugby World Cup 2023 Trophy Car has been designed to safely showcase the Webb Ellis Cup and promote the Defender brand’s strides towards electrification. The bespoke trophy display case, located at the rear of the car, has been modified to incorporate state-of-the-art technology to ensure optimal conditions. A minimalist livery in the colors of the Rugby World Cup France 2023 and its partners has been applied to the bonnet and the doors.
Philippe Robbrecht, President and Executive Director Jaguar Land Rover France:“We are delighted to be organizing the Trophy Tour across the host country ahead of Rugby World Cup 2023. Rugby embodies determination, integrity, courage and performance – core values for Defender. Our partnership and the bespoke Rugby World Cup 2023 Trophy Car celebrates these shared values. We look forward to hosting current and future Defender customers on the Trophy Tour over the summer. »
Richard Woolley, Studio Director, Brand Creation “I’m proud of my team for delivering this incredible Trophy Car for Rugby World Cup 2023. Defender’s philosophy is to push the boundaries of what’s possible and it’s extremely exciting for our vehicle to play such a role important in this fantastic tournament. »
The Tour will start in France on June 9, during the Top 14 semi-finals in Biarritz. The Rugby World Cup 2023 Trophy Car will be presented to guests as part of Defender’s hospitality programme. The Rugby World Cup 2023 Trophy Car and Webb Ellis Cup will then be on display at the following events and at branded dealerships across the host country.
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