2023-06-07 16:03:49
- After the creation of the pilot group, 60 new talents from Nissan Argentina, Brazil, Chile and Peru were included; in 2023, the program will be expanded once more
South America – The #InsidersNSAM are in a party mood. Nissan South America’s in-out ambassadors program is celebrating two years of unique and memorable shared experiences, which not only transform the experience of participating employees, but have a positive impact on the organizational culture and external visibility of the company.
With the same spirit that involved the program in its first year in South America, the diversity of participants made all the difference: professionals from different cultures, ages and functions of the Japanese manufacturer met periodically to exchange realities, learn and tell Nissan’s innovations first-hand. During this period, 60 new #INsidersNSAM from Argentina, Brazil, Chile and Peru, countries that make up the region’s markets, were included in the pilot group.
Among the new activities they experienced in relation to each of the pillars of the program, the following stand out:
- Through “Business Talks” sessions, program members participated live in the Nissan Innovation Week, being able to see up close all the company’s technology and industry trends. They also took part in an exclusive live chat with Chris and Julie Ramsey, the adventurers who are leading the expedition. “Field to Field”, covering 27,000 km with the Nissan Ariya electric SUV, crossing some of the most extreme landscapes in the world. In addition, they received VIP tickets to participate in the Nissan X-Trail Experience event in Chile and Peru and, of course, experience the launch of the new Nissan Sentra in Brazil firsthand.
- Regarding the “Inside the INsiders” pillar, through which these volunteers offer sessions of the type master classes regarding the areas in which they work, program members were invited to a bootcamp on social media, where tips and strategies for a better presence on social networks were transmitted. In another session, members attended the first regional e-POWER Lab, to gain an in-depth look at Nissan’s pioneering electrified technology.
- “Work hard, play hard” was the motto followed during all the journeys. Breaking the ice, having fun and getting to know the other members of the group is always part of the activities proposed by the program.
The initiative, which combines face-to-face and virtual meetings held in three languages simultaneously, bringing together people from the company’s offices and factories, received an honorable mention in the category “Employee Relationship Campaigns” during the PR News Platinum Awards. At a ceremony held in New York, PR News recognized this program that marks excellence in communications between people, teams and campaigns.
In fiscal 2023 (which runs from April 1, 2023 to March 31, 2024), the initiative will take on a new dimension, with a further expansion so that more volunteer employees can share their pride in belonging to the company both within like out of Nissan.
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About the #INsidersNSAM program
#INsidersNSAM is a Nissan South America program for training ambassadors inside and outside the company. The initiative was launched in June 2021, with the participation of volunteer employees from Nissan Argentina, Brazil, Chile and Peru, with different cultures, ages and functions within the organization, generating a positive impact internally and externally. The #INsidersNSAM program is aligned with the cultural values of the company’s way of being, the Nissan Way, centered on the statement “the power comes from inside”.
About Nissan South America
A Nissan South America (NSAM) was created in 2020 as part of the Americas region, following the definition of a global realignment plan for the company. This business unit comprises the administrative operations of four subsidiaries: Brazil (founded in 2000), Argentina and Chile (founded in 2015) and Peru (founded in 2018), with the objective of accelerating the development of the brand through a portfolio diversified range of products and specific strategies for the benefit of consumers in South America. Learn more on our official Nissan LinkedIn profiles Argentina, Brazil, Chile e Perubesides the podcast “Nissan On Air”, no Spotify.
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